Ecommerce Specialist

Role - Assistant Manager - Site Merchandising - Ecommerce

Role and Responsibilities

• Responsible for complete category growth & health in terms of inventory, margins.
• Analyzing the key marketing metrics to check the brand performance.
• Responsible for identifying and approving brand partners, selection and deciding business partner on exclusive terms for the website.
• Regularly reviewing performance indicators such as sales and discount levels.
• Work with marketing and CRM teams to come up with overall theme and promotion plans.
• Hands-on experience in managing merchandising, promotional events, working capital management, budgeting.
• Preparing the OTB, EOSS Plan.
• Initiated efforts & reviewed the season performance; worked on Plan VS Actual in terms of sales & inward, sell-in analysis, sell through analysis, category performance and product performance; managed the monthly product grading on the basis of performance (weekly sell-through and ROS) and strategies for future buying and liquidation.
• Analyzing sell through, Stock Cover, In warding Status, weekly reports, Etc.
• Involved in accounting, payment issues, warehouse issues, RTV issues, Legal issues, all procedures from sourcing the product till it gets live on site
• Analyzing Gaps in assortment, brands.
• Developing and maintaining engaging site content/experience which is customer centric, drives engagement and contributes to the revenue
• Partner with category, planning, operations, content, and marketing teams to ensure efficient omni-channel communication across app/website and sustainable growth of the business
• Build strategies to optimize site/app experience for multiple categories and seasonal campaigns
• Be on top of key Fashion trends, collection to target the right customer audience
• Build personalized journey for diverse customer audience using Personalization tools and targeting
• Work with multiple stakeholders to achieve category targets
• Daily site/app audits and quality assurance checks to ensure accuracy and optimal user experience
• Provide strategic insights by reviewing competitor websites and conducting analysis to ensure industry alignment with categorization, promotions and trends
• Monitor performance and continually enhance our website/app to improve organic search traffic, content and conversion rates
• Prepare daily and weekly reporting for category growth. conversion and related metrics
• Coordination with Vendor, Warehouse Team, Finance Team, Logistic team Etc.

Qualifications and Education Requirements

Candidates from B Schools/ leading communication/ journalism courses are preferred.

Bachelors in English Journalism or Fashion Institute or MBA

Preferred competencies & Skills

Good communication skills, fashion category knowledge, ability to manage teams, Strong interpersonal skills, Ability to meet targets, Problem solving ability, Strong creative skills

Preferred Industry

E-commerce portals, Fashion retail, leading ad agencies, PR companies