Editor / Storyboard Writer

Company We’re looking for a performance-driven Storyboard Writer / Video Editor who understands what makes ads convert.

This role is primarily focused on creating high-performing storyboards, with editing as a secondary skill used to execute or refine concepts.

Role & Responsibilities What You’ll Do

• Create performance-driven storyboards for social media ads
• Define the full visual flow of each ad — talking head, B-roll, actions
• Specify exactly what the actor is doing and showing in every moment
• Provide clear direction to editors on what to do (include stock footage, generate with AI, etc)
• Develop strong hooks, angles, and structures based on what’s currently working
• Think in scroll-stopping moments, pattern interrupts, and retention drivers
• Iterate concepts based on performance data and feedback
• Stay on top of trends, formats, and winning ad patterns
• Collaborate closely with marketing, editors, and copywriters to improve results
• Edit ads when needed to execute or refine your concepts

Responsibilities Will Include Storyboard Creation

• Create performance-driven storyboards for paid social ads — defining the full visual flow of each concept: talking head, B-roll, actions, hooks, and on-screen text.
• Specify exactly what the actor is doing and showing in every moment — your storyboards should be executable without additional direction.
• Provide clear guidance to editors on what to do: include stock footage, generate with AI, add motion graphics, etc.
• Develop strong hooks, angles, and ad structures based on what's currently working across Meta and other platforms.

Creative Strategy

• Think in scroll-stopping moments, pattern interrupts, and retention drivers — and build those into every concept.
• Iterate concepts based on performance data and creative feedback.
• Stay on top of trends, formats, and winning ad patterns across DTC and direct-response categories.
• Collaborate closely with marketing, editors, and copywriters to improve results.

Editing

• Edit ads when needed to execute or refine your own storyboard concepts.
• Use Adobe Premiere Pro as the primary editing tool, with After Effects as needed.
• Use AI tools (avatars, voice, generative video, etc.) to supplement and enhance creative output.

What We Offer What We’re Looking For

• Experience in storyboarding for ads
• Experience with DTC brands or UGC formats
• Strong understanding of performance marketing and direct-response principles
• Understanding of core performance metrics (hook rate, hold rate, retention)
• Strong instinct for what feels native to each platform
• Familiarity with current trends and ad formats
• Comfortable using AI tools (avatars, voice, generative video, etc.)
• Solid editing skills (Premiere Pro / After Effects)
• Strong written English (clear, concise, conversion-focused)
• Ability to work fast, iterate, and handle multiple concepts simultaneously