Education Development Manager

Role & responsibilities :

1. Admissions Management

* Handle incoming admission enquiries through phone, WhatsApp, email and walk-ins.

* Interact with prospective parents and understand their requirements.

* Explain the schools curriculum, facilities, programs, fee structure and admission process.

* Conduct or coordinate school visits for prospective parents.

* Follow up with parents on enquiries, school visits and pending admissions.

* Maintain accurate records of admission enquiries and conversions.

* Assist parents with the admission application and documentation process.

* Coordinate with the school administration to ensure a smooth admission experience.

* Maintain a daily/weekly admissions pipeline and provide regular reports.

2. Parent Relationship Management

* Act as a primary point of contact for prospective parents during the admission process.

* Build positive relationships with parents and address their queries professionally.

* Respond promptly to admission-related enquiries.

* Follow up with parents who have shown interest but have not yet completed the admission process.

* Maintain regular communication with prospective families through appropriate channels.

3. School Marketing & Outreach

* Support the schools local marketing and student acquisition activities.

* Visit nearby preschools, daycare centres, activity centres and educational institutions to create awareness about the school.

* Establish relationships with preschool coordinators and management teams.

* Identify potential referral and outreach opportunities.

* Distribute brochures, admission information and promotional materials.

* Coordinate school promotional activities, events, workshops and open houses.

* Support campaigns aimed at increasing school enquiries and admissions.

* Identify local communities, residential areas and institutions that can generate potential admissions.

4. Preschool & Institutional Visits

The candidate will be required to make regular field visits to:

* Preschools

* Day-care centres

* Montessori schools

* Activity centres

* Tuition/learning centres

* Residential communities

* Other relevant educational institutions

Activities may include:

* Introducing the school and its programs.

* Establishing relationships with preschool administrators.

* Sharing school brochures and admission information.

* Identifying potential parent outreach opportunities.

* Coordinating school visits, events or engagement programs.

* Generating admission leads through local networking.

5. Digital & Lead Follow-up

* Follow up on leads generated through the schools website, social media, Google campaigns and other digital channels.

* Coordinate with the digital marketing team/Webscafe for lead updates.

* Maintain lead status and follow-up records.

* Provide feedback on the quality of leads generated through marketing campaigns.

Preferred candidate profile :

Candidates with experience in:

* School admissions

* EdTech sales

* Education counselling

* Preschool marketing

* School marketing

* B2C sales

* Business development

* Telecalling/inside sales

* Field marketing

* Customer relationship management

will be preferred.

Candidate Profile

The ideal candidate should be:

Confident • Well-Spoken • Presentable • Target-Oriented • Parent-Friendly • Proactive • Comfortable with Field Visits

The candidate should be comfortable working both from the school premises and in the field and should be willing to regularly visit preschools and other institutions as part of the schools admission marketing activities.

Perks and benefits :

Performance Incentives: Additional incentives may be provided based on admission conversions and achievement of agreed targets.

Travel: Local travel expenses for approved school marketing/outreach activities will be reimbursed as per company/client policy.

Perks and benefits

Travel allowance