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EEG RM-Working capital

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Onsite

EEG RM-Working capital

Hdfc Bank

EEG RM-Working capital

Skills

CRMLead Generation

1 month ago

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Important information


Contract type:

Permanent

Salary:

₹400,000 – ₹800,000 / year

Location:

Ludhiana, Punjab, India

Work mode:

Onsite

Published on:

22 September 2026

What they need


Classification - Confidential
Job Name RM-EEG
Job Title : RM-EEG
Business Unit: Emerging Enterprises Group
Team : Emerging Enterprises Group
Reports to (job) : Territory Head
Location of role : Ludhiana
Job Function : Sales
Role Type: Individual contributor
*IC Individual contributor
Job Band Range : E1 E4
Travel Required: Moderate , candidates should be comfortable in travel for work in assigned location.

Vehicle- Two-wheeler or four-wheeler mandatory

Job Purpose
To run initiatives in line with key objectives of the Business in order to attain the banks objective of business leadership.
Key Responsibility Areas :
Branch Management
Actionable
1
Plan the branch visits detailing the coverage every week
2
Meeting the branches during the morning meeting - every
branch once a month
3
4
5
Scoping the RM/PB customer for lead/joint calls OR make use
of available resources in the branch for leads/joint calls
Planning the catchment area activity/scoping for lead
generation/joint call
Ensure RM/PB activation from the activities above and
review of branch performance/resource wise
performance/review with CH as and when required.
6
7
8
Creating excitement in branches/spot
sanctions/contests/recognition program
Check CRM daily and review the leads/update follow up
leads/with dates
Document branch meeting through Cogent/mails
Lead generation/logins

  1. Planning the above so that it translates into 2 calls per day/2
    appointments per day
  2. Send the communication to the customer on documents
    required
  3. Follow up the on the calls made for documents/arrange for
    pickup of documents
  4. Check for completeness of documents
  5. Go through the Financials/bank statements for
    churn/bounces/interest servicing
    Classification - Confidential

Classification - Confidential
6. Collection of property documents for legal/valuation - check
for completeness chain docs etc.
7. KYCs
8. List down the points to be clarified from the customer
9. Fill in the FAQs post discussion with the customer
10. SPE updation
11. Submission of file to ops for scanning
12. Submission of docs for legal/valuation
13. Co-ordination with customer/valuer
14. Buyer/supplier ref check -----> Ref leads
Cross Selling
Renewals

  1. To be the one-stop shop for each of our EEG clients and
    provide suitable gamut of financial products such as
    Insurance, CASA, Credit Cards, Other Assets Products as
    required by the customer.
  2. Monitor and track Leads.
  3. List down the renewals every month for the next two months
  4. Work on the renewals in advance
  5. Mail to the respective customers on docs required for
    renewal
  6. Follow up weekly twice for docs
  7. Arrange for collection of documents
  8. Check the documents for completeness
  9. Study the financials/bank statements/churn/interest
    servicing/aberrations from the stated nos
  10. Speak to the customer for addressing issues/aberrations
  11. SPE
  12. Hand over to ops for scanning
  13. follow post login formalities
  14. For renewals overdue and having genuine delay put up for
    extensions
    CAM conditions review/OBA review
  15. Churn review for OBA once a month
    Classification - Confidential

Classification - Confidential
2. Conditions review once a month
3. If OBA waiver required/check for justification/check for
churn/put up to the authority
4. If not inform the customer on closure of OBA/levy of 2%
penalty
5. Same for CAM conditions
Call Memos

  1. List down the call memos due for the quarter
  2. Review of ASR/ACR/cam conditions/deferrals for the
    customers
  3. Meet the customer and understand the business/issues if
    any
  4. Upload the call memos in shock and awe for
    endorsement/noting
    Portfolio Management and Housekeeping (HK)
    Stock insurance/property insurance
  5. Reduce HK.
  6. Closure of critical and high aging items
  7. Communicate the premium to the customer after listing
    down the pendency
  8. Collect docs if required
  9. Submission to OPS
    Delinquency management
  10. Depending upon severity of each case - Customer Call for
    servicing Interest.
  11. Email communication to Branch & customer
  12. Personal Visit to Customer / Joint Visit with Credit Manager;
  13. Rigorous follow-up
    Complaints : CRM / MD / PNO / CRO
  14. Analyze complaint
  15. Seek resolution post discussing with Customer
    Educational Qualifications
    Key Skills

Educational Background C.A, MBA,

Interpersonal Skills
Graduate

Coordination with multiple teams & multiple activities
Ability to work under pressure.
Experience Required:
Classification - Confidential

Classification - Confidential
¢
Total Work experience 1-3 years
Major Stakeholders
¢
¢
¢
¢
Branch Banking Team
Operations
Product Team
Credit
Classification - Confidential

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