Electrical Sales Engineer

Key Responsibilities

• Identify new business opportunities and generate qualified leads.
• Promote and sell electrical products, control panels, automation solutions, and related services.
• Meet customers to understand their technical requirements and provide suitable solutions.
• Prepare quotations, proposals, and technical-commercial offers.
• Conduct product presentations and technical discussions with clients.
• Follow up on enquiries, quotations, negotiations, and purchase orders.
• Coordinate with Design, Production, Projects, and Service teams for smooth project execution.
• Maintain strong relationships with existing customers and develop new clients.
• Achieve monthly and annual sales targets.
• Monitor market trends, competitor activities, pricing, and customer requirements.
• Prepare sales reports, sales forecasts, customer visit reports, and other required MIS.

Required Technical & Professional Skills

• Good knowledge of electrical systems and products including Switchgear, MCB/DB, UPS, Servo Stabilizers, and Power Quality Management.
• Knowledge of Capacitors, Testing & Measuring Instruments, Control Panels, Wires/Cables, PLCs, VFDs, and Industrial Automation.
• Strong communication, negotiation, presentation, and interpersonal skills.
• Ability to understand technical specifications and customer requirements.
• Customer relationship management and business development skills.
• Proficiency in MS Office and CRM software.

Qualifications & Experience

• Diploma / B.E. / B.Tech in Electrical Engineering.
• MBA in Sales & Marketing will be an added advantage.
• Experience in technical sales, industrial sales, or electrical product sales is preferred.
• Freshers with strong technical knowledge and communication skills may also be considered.
• Willingness to travel for customer meetings, site visits, and business development activities.

Key Performance Areas (KPAs)

• Achievement of monthly and annual sales targets.
• Lead generation and new customer acquisition.
• Enquiry-to-order conversion and timely follow-up.
• Customer relationship management and repeat business.
• Quality and accuracy of quotations and technical-commercial proposals.
• Customer visits, market development, and competitor tracking.

7. What We Offer

• Growth opportunities in a fast-growing electrical and industrial solutions industry.
• Exposure to innovative products, solutions, and technologies.
• Collaborative and professional work environment.
• Opportunity to make a measurable impact on business growth.