email marketing

About the role

Own MANDRN's email/SMS channel end-to-end — from campaign concept and visual design through to Klaviyo build, send, and performance reporting.

Key responsibilities

• Design compelling, on-brand email templates and campaign visuals in Figma (product launches, promos, editorial/lifestyle sends, flows)
• Build and deploy those designs in Klaviyo — translating Figma comps into responsive, tested emails (not just using generic drag-and-drop blocks)
• Plan and maintain the email calendar alongside promotions, launches, and content
• Build/optimize automated flows (welcome, abandoned cart, post-purchase, win-back, VIP/loyalty)
• Segment the list and personalize sends by purchase behavior, engagement, and customer lifecycle stage
• A/B test subject lines, creative, and send times; report on revenue per email, open/click rates, and flow performance
• Keep design consistent with MANDRN's premium, minimalist aesthetic and artisan/fair-trade brand story

About you

• Proficiency designing in Figma (layout, typography, brand systems — not just editing existing templates)
• Hands-on Klaviyo experience: flows, segments, campaigns, A/B testing, deliverability basics
• Comfort translating a static design into functioning email HTML/blocks in Klaviyo without losing design fidelity
• Copywriting sensibility (or close collaboration with a copywriter) for subject lines and CTAs
• Basic analytics literacy — reading Klaviyo reporting and tying email performance to revenue
• DTC/apparel or accessories brand experience (nice-to-have)
• SMS marketing experience (Klaviyo SMS or similar) (nice-to-have)
• Photoshop/Lightroom for light image touch-ups on product photography (nice-to-have)

About us

MANDRN is a DTC apparel & accessories brand based in Bali, making minimalist, timeless, lightweight leather bags — fanny packs, totes, backpacks, and purses — handmade in Bali. It's a small team running on Shopify, selling primarily to US customers, positioned in the premium segment, with a fair-trade/artisan-made story as a core brand pillar.