Email Marketing Executive

Job Title: Email Marketing Executive

Department: Media/MarTech

Experience: 13 Years

Location: New Delhi

Employment Type: Full-Time

About the Role

• We are looking for a detail-oriented and data-driven Email Marketing Executive to manage end-to-end email marketing campaigns. The ideal candidate should have experience with marketing automation platforms, email campaign execution, audience segmentation, HTML email creation, A/B testing, and performance reporting.

Key Responsibilities

• Plan, create, schedule, and execute email marketing campaigns.
• Build responsive HTML email templates compatible across major email clients.
• Create audience segments and personalized campaigns using customer data.
• Set up automated email journeys, drip campaigns, and trigger-based communications.
• Perform QA before campaign deployment, including rendering and link testing.
• Monitor campaign KPIs including delivery, open, CTR, CTOR, conversion, unsubscribe, and bounce rates.
• Conduct A/B testing for subject lines, content, CTAs, and send times.
• Maintain email lists and ensure database hygiene.
• Coordinate with design, content, CRM, and performance marketing teams.
• Ensure compliance with email marketing regulations and best practices.
• Prepare weekly and monthly performance reports.

Required Skills

• 1–3 years of hands-on experience in email marketing.
• Knowledge of HTML/CSS for email development.
• Experience with any tool listed below - Zoho Campaigns, Mailchimp, CleverTap, HubSpot, Salesforce Marketing Cloud, MoEngage, Netcore, or WebEngage.
• Understanding of personalization, merge tags, SPF, DKIM, DMARC, UTM tracking, and Google Analytics.
• Strong attention to detail and analytical skills.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Computer Applications, or related field.
• Relevant email marketing or marketing automation certifications are a plus.

KPIs

• Delivery Rate
• Inbox Placement Rate
• Open Rate
• CTR & CTOR
• Conversion Rate
• Database Growth
• Automation Performance
• QA Accuracy