Email Marketing Executive

Who you are

• Previous experience in an email marketing, CRM or digital marketing role.
• Experience using HubSpot, Instantly.ai or similar email marketing and outreach platforms
• Strong copywriting skills, with the ability to create engaging and persuasive content for different audiences
• Experience with outbound email sequences, lead nurturing and re-engagement campaigns
• Hands-on experience building and delivering email marketing campaigns using an email marketing or CRM platform
• Familiarity with prospecting and list-building tools such as Apollo.io
• Good understanding of email marketing fundamentals, including segmentation, personalisation, A/B testing and performance metrics
• Experience working with modular email templates or drag-and-drop email builders
• Excellent attention to detail, particularly when reviewing copy, campaign setup and email quality
• Familiarity with AI-assisted content creation and marketing automation tools
• Strong organisational skills and the ability to manage multiple campaigns and deadlines
• A proactive, collaborative approach with a willingness to learn and develop new skills

What the job involves

• We're looking for a proactive and creative Email Marketing Executive to support the delivery of email marketing activity across Connectd.

Working closely with the Email Marketing & Operations Manager, you'll play a key role in executing outbound and re-engagement campaigns, while also supporting newsletters, lifecycle communications and wider email marketing initiatives.

This is a hands-on role suited to someone with strong copywriting skills, an eye for detail and a good understanding of email marketing best practices. You'll work with our existing HubSpot templates and modular email system, alongside emerging AI-assisted production tools, to create engaging, targeted campaigns that drive meaningful results.

• Outbound & Re-engagement Campaigns:
• Support the planning, copywriting, building and execution of outbound email sequences and re-engagement campaigns
• Develop targeted messaging for different audiences, adapting content to their needs, interests and stage in the customer journey
• Work with Sales and Marketing to coordinate campaign activity, manage follow-ups and identify opportunities for improvement
• Support campaign setup and execution using platforms such as HubSpot and Instantly.ai
• Email Copywriting & Content:
• Write compelling, audience-focused email copy, including subject lines, preview text, body content and calls to action
• Adapt messaging across outbound, nurture, re-engagement and newsletter campaigns
• Maintain consistency with Connectd's brand voice, messaging and campaign objectives
• Collaborate with internal stakeholders to turn briefs and content ideas into effective email communications
• Email Campaign Production:
• Build and prepare email campaigns using HubSpot's existing templates and modular components
• Support the production of regular newsletters, nurture campaigns and other marketing communications
• Carry out email quality assurance, including content checks, rendering, links, personalisation and mobile responsiveness
• Assist with campaign scheduling, deployment and ongoing optimisation
• CRM & Campaign Operations:
• Support audience segmentation, contact list management and campaign setup
• Assist with A/B testing and performance reporting, identifying opportunities to improve engagement and conversions
• Maintain accurate campaign records and follow established processes for email production and deployment
• Work with AI-assisted production tools to streamline campaign creation while ensuring quality and accuracy

The application process

• Apply on WTTJ
• 30 minute preliminary video interview with Talent & Culture Partner and Email Marketing & Operations Manager
• 1 Hour in person interview with Email Marketing & Operations Manager and another team member, including a task based activity

Benefits

• Private medical insurance with Vitality
• Company pension scheme with Nest
• Mental health policy including ‘Connect Days’ mental health leave
• Annual company incentive trips to European destinations
• Flexible working & work from anywhere 4 weeks of the year
• Sharescheme