Email Marketing Manager

About the Role As the Email Marketing Manager , you will step into a strategic leadership role focused on driving customer engagement within our fast-paced retail environment.

You will own the overarching trade email marketing roadmap and act as the primary strategic partner to the various teams across the business, to define and deliver the annual eDM plan.

A core component of this role is people leadership. You will lead, mentor, and manage a dedicated team of three Trade Email Specialists, ensuring operational excellence, seamless workflow coordination, and collective success.

This role blends long-term strategic planning with high-level campaign oversight, leveraging retail insights to drive revenue growth and brand loyalty across our eDM Channel.

**Key Responsibilities:

Strategic Planning & Partnerships**

• Annual Roadmap Ownership: Partner deeply with Trade Marketing teams to define, plan, and deliver the overarching eDM strategy and annual calendar for the Trade business.
• Strategic Collaboration: Act as the strategic lead in overarching planning sessions, ensuring all Trade communications align with broader business objectives and promotional cycles.
• Process Improvement & Innovation: Drive continuous improvement across eDM workflows. Lead the strategic evolution of content formats, and channel capabilities to capture Trade customer attention.

Team Leadership

• Team Leadership: Directly manage, mentor, and inspire a team of 3 Trade Email Specialists.
• Workflow Coordination: Oversee the team’s day-to-day operations, managing resource allocation, prioritising high-volume workflows, and ensuring SLAs are consistently met.
• Development & Guidance: Provide overarching technical guidance, creative feedback, and professional development to empower your offshore team to confidently execute campaigns.

Execution Oversight & Quality Assurance

• Campaign Oversight: While the team handles the technical build and daily execution of eDM, Push, and SMS campaigns, you will oversee the approvals process, ensuring messaging resonates with customers.
• High-Level QA: Maintain a "zero-error" mentality by maintaining rigorous Quality Assurance (QA) frameworks for the  team to follow regarding technical set-up and audience segmentation.
• Compliance & Privacy: Ensure all strategies and deployed campaigns strictly comply with email best practices and the Spam Act 2003.

Testing, Analytics & Reporting

• Performance Strategy: Lead the reporting strategy for Trade eDM channels. Monitor campaign performance and translate complex data and customer insights into actionable, high-level recommendations for Category and Trade stakeholders.
• Optimisation: Define the overall optimisation and testing roadmap (A/B testing, segmentation, send times) to continuously improve customer engagement and revenue metrics.

Knowledge, Skills, and Experience

• Strategic & Retail Experience: A deep understanding of the fast-paced retail landscape with proven experience developing annual plans and adapting to seasonal promotional cycles.
• Leadership Skills: Experience managing and developing high-performing teams. Direct experience managing remote or offshore teams is highly advantageous.
• Stakeholder Management: Exceptional communication and collaboration skills, with the ability to confidently manage cross-team requirements, influence Category leaders, and navigate stakeholder expectations in a large-scale business.
• Operational Excellence: Strong project management skills with the ability to build scalable processes for complex, high-volume workflows.
• Analytical Mindset: A strong background in data-driven marketing, capable of turning channel results into actionable commercial strategy.
• Attention to Detail: Uncompromising standards for premium customer experiences, brand safety, and technical accuracy.
• Confident in GA4
• An expert in email platforms, such as Insider
• Advanced experience with customer journey mapping, lifecycle automation, and complex segmentation.
• Familiarity with enterprise-level marketing technologies and CRM platforms.

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