Email Marketing Manager

We are looking for an experienced Email Marketing Manager with hands-on experience managing email marketing campaigns for international e-commerce brands, preferably in fashion, apparel, or D2C businesses.

The ideal candidate will have strong practical expertise in Klaviyo and experience managing the complete lifecycle marketing process, including email campaigns, automated flows, customer segmentation, SMS marketing, and WhatsApp marketing.

This role requires someone who can independently plan, execute, analyze, and optimize marketing campaigns to improve customer engagement, repeat purchases, customer retention, and revenue.

Hands-on Klaviyo experience is essential for this position. Candidates without practical experience using Klaviyo should not apply.

Key Responsibilities

• Manage end-to-end email marketing operations for international e-commerce stores.
• Plan, create, schedule, and optimize promotional campaigns, newsletters, product launches, and seasonal sales campaigns using Klaviyo.
• Build and manage automated email flows, including welcome series, abandoned cart, browse abandonment, post-purchase, win-back, replenishment, and customer re-engagement.
• Develop customer segments based on purchase history, browsing behavior, engagement, and customer lifecycle stage.
• Manage SMS marketing campaigns, automations, segmentation, and performance optimization.
• Plan and execute WhatsApp marketing campaigns using suitable business messaging platforms, where applicable.
• Develop customer retention and lifecycle marketing strategies to increase repeat purchases and customer lifetime value.
• Conduct A/B testing for subject lines, email content, offers, send times, and campaign structures.
• Monitor campaign performance, including revenue attributed to campaigns, click-through rates, conversion rates, deliverability, unsubscribe rates, and engagement.
• Maintain email list hygiene, improve deliverability, and follow applicable email and messaging marketing regulations.
• Collaborate with design, content, merchandising, and e-commerce teams to develop relevant campaigns.
• Analyze campaign reports and implement data-driven improvements to marketing performance.

Required Skills and Experience

• 3–6 years of relevant experience in email marketing, CRM, or lifecycle marketing.
• Proven hands-on experience with Klaviyo for an e-commerce business.
• Experience working with international e-commerce brands serving markets such as the USA, UK, Canada, or Europe.
• Practical knowledge of email campaign management, automation flows, customer segmentation, and retention marketing.
• Working knowledge of SMS marketing and WhatsApp marketing campaigns.
• Understanding of Shopify and e-commerce customer journeys.
• Experience analyzing campaign performance and optimizing revenue and conversions.
• Strong understanding of email deliverability, list management, consent, and unsubscribe requirements.
• Ability to independently manage campaigns from planning through execution and reporting.

Preferred Qualifications

• Experience with international ecommerce, fashion, apparel, clothing, or D2C brands.
• Experience managing campaigns for Shopify stores with large customer databases.
• Knowledge of customer retention strategies, loyalty campaigns, and repeat-purchase optimization.
• Familiarity with GA4, campaign attribution, and e-commerce analytics.

Application Requirements

Please apply only if you have practical experience using Klaviyo for email marketing.

Candidates should be prepared to discuss their previous experience with international e-commerce brands, the Klaviyo flows they have built, the campaigns they have managed, and the results they have achieved.

Pay: ₹30,000.00 - ₹40,000.00 per month

Application Question(s):

• Have you personally managed email marketing campaigns using Klaviyo for an e-commerce brand? If yes, please share brand url.
• Have you managed automated email flows in Klaviyo, such as abandoned cart, welcome series, browse abandonment, and post-purchase flows?
• Do you have hands-on experience with SMS marketing for an e-commerce brand?
• Have you managed WhatsApp marketing campaigns for an e-commerce business?
• Have you worked with Shopify stores and integrated Shopify with Klaviyo?
• Have you independently managed email campaigns from planning and execution to performance analysis?

Experience:

• Klaviyo: 2 years (Required)
• Email marketing: 2 years (Required)
• E-Commerce: 1 year (Required)

Language:

• English (Required)

Work Location: Remote