Email Marketing Specialist

Job role - Email Marketing Specialist
We are seeking a performance-focused Email Marketing Specialist with 25 years of experience in eCommerce and marketing automation platforms (especially Klaviyo). The role involves developing and executing personalized, automated email campaigns that drive revenue, engagement, and customer retention across multiple international markets.

About Us
Join Comfort Click, a premier e-commerce multinational specializing in branded nutraceuticals, vitamins, minerals, and healthcare products for humans and pets. Since our inception in 2005, we have rapidly expanded across Europe and continue to strengthen our footprint globally.
In 2025, Comfort Click became a proud part of Zydus Wellness Ltd., one of India’s most respected and publicly listed healthcare and wellness companies. Backed by the legacy, trust, and innovation of Zydus, we are now entering an exciting new phase of growth — combining our strong e-commerce expertise with the stability and scale of a global healthcare leader.
Our UK headquarters, along with our dynamic Indian offices in Hyderabad and Vadodara, are at the forefront of continuous innovation, strongly focused on nurturing in-house talent. We cultivate a collaborative and entrepreneurial culture, where decision-making is swift, ideas are valued, and your contributions make a visible impact. At the same time, being part of Zydus Wellness provides the credibility, career stability, and opportunities that come with a world-renowned healthcare group.
Be part of Comfort Click’s exhilarating growth story within the Zydus family, where your career is empowered by both speed and scale.

Responsibilities:

Email Campaign Management

• Plan, create, and deploy email marketing campaigns (promotional, lifecycle, transactional) tailored for eCommerce audiences.
• Collaborate with content and design teams to build high-converting email templates that align with brand guidelines.

Marketing Automation

• Set up and manage automation flows including welcome series, abandoned cart, win-back, upsell/cross-sell using Klaviyo (preferred), Mailchimp, HubSpot, or Clever Tap.
• Implement behavioral and event-triggered campaigns to improve customer lifecycle performance.

Analytics & Reporting

• Track campaign performance metrics: open rate, CTR, CVR, revenue, unsubscribe rate, etc.
• Regularly analyze data using Klaviyo analytics and GA4 to improve targeting and campaign structure.

A/B Testing & Optimization

• Run A/B tests on subject lines, send times, email content, CTAs, and layout to maximize performance.
• Continuously iterate on campaigns based on insights and test outcomes.

Segmentation & Personalization

• Leverage customer data to create dynamic audience segments and personalized content based on user behavior, demographics, and purchase history.

List Management & Growth

• Maintain healthy email lists by implementing list hygiene practices and ethical acquisition strategies.
• Monitor bounce, complaint, and unsubscribe rates for deliverability improvements.

Qualifications:

• 2–5 years of hands-on experience in email marketing within an eCommerce/D2C environment.
• Proficiency in Klaviyo (strongly preferred), and working knowledge of Mailchimp, HubSpot, or Clever Tap.
• Experience with marketing automation, customer segmentation, and lifecycle flows.
• Strong analytical mindset with familiarity in GA4, UTM tracking, and campaign reporting.
• Excellent communication, copywriting, and proofreading skills.
• Ability to thrive in a fast-paced, collaborative environment with tight deadlines.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Preferred Skills (Good to have)

• Basic HTML/CSS knowledge for editing email templates.
• Experience with SMS or WhatsApp marketing platforms.
• Exposure to UK/EU eCommerce markets is a plus.