Enterprise Application Architect

Key Responsibilities:

§  Define and own the target-state architecture, technology strategy and architecture roadmap for the bank's Marketing Technology (MarTech) ecosystem across all markets and business segments.

§  Act as the principal architecture authority for marketing automation platforms, customer engagement solutions, customer data platforms (CDP), personalization engines, digital channels and campaign delivery solutions.

§  Drive the future-state vision for customer engagement, omni-channel marketing, real-time personalization and AI-driven marketing capabilities.

§  Develop architecture blueprints, reference architectures and technology standards aligned with enterprise architecture principles, security standards, data governance policies and regulatory requirements.

§  Lead the evaluation, selection and adoption of strategic MarTech platforms and technologies that support the bank's digital transformation objectives.

§  Partner closely with business stakeholders, Digital Banking, Data & Analytics, Customer Experience, Infrastructure, Security and Risk teams to define scalable enterprise solutions.

§  Architect end-to-end customer engagement ecosystems across customer data platforms, campaign management, journey orchestration, consent management, customer analytics and channel delivery platforms.

§  Establish integration patterns between MarTech platforms and enterprise systems including Core Banking, CRM, Data Lake, Enterprise Data Platforms, Digital Channels, APIs and GenAI solutions.

§  Drive architecture governance and design reviews to ensure solutions remain aligned with long-term strategic objectives, scalability requirements and operational excellence standards.

§  Provide technical leadership and mentorship to solution architects, technical leads and delivery teams across multiple programs.

§  Lead proof-of-concepts, technology evaluation and assessments and innovation initiatives to evaluate emerging technologies within the MarTech landscape.

§  Collaborate with vendors and strategic partners to influence product roadmaps and maximize value from platform investments.

Skills :

• Marketing Automation & Customer Engagement Platforms

  • Salesforce Marketing Cloud (SFMC)
  • Adobe Campaign Classic / Standard
  • Adobe Journey Optimizer
  • Braze
  • Pega Customer Decision Hub
  • SAS Customer Intelligence
  • Unica
  • Oracle Responsys

• Data, Analytics & Personalization

  • Adobe Experience Platform (AEP)
  • Customer Data Platforms (CDP)
  • Adobe Analytics
  • Google Analytics 360
  • Customer 360 architectures
  • Real-time Customer Profiles
  • AI-driven personalization and recommendation engines

• Enterprise Architecture & Integration

  • TOGAF and Enterprise Architecture methodologies
  • Cloud Architecture (AWS, Azure, GCP)
  • API and Event-Driven Architectures
  • Data Lake and Data Mesh architectures
  • Microservices and Integration Platforms
  • Security, Data Governance and Privacy-by-Design principles