Enterprise Sales Executive

Key Responsibilities

● Prospect and acquire new clients across target segments including multi-outlet F&B, franchises, food manufacturers, cloud kitchens, and healthcare kitchens

● Identify and onboard channel partners (resellers, VARs, F&B consultants, POS/accounting system partners) to expand market reach

● Conduct solution presentations and product demonstrations tailored to each prospect's operational pain points

● Manage the full sales cycle from lead generation through to contract closure and handover to the implementation team

● Build and maintain strong relationships with key decision-makers and stakeholders at prospective and existing accounts

● Collaborate with internal teams (product, implementation, support) to ensure a smooth customer experience

● Maintain accurate pipeline records and activity logs in the CRM system

● Meet and exceed monthly and quarterly sales targets

● Stay current on industry trends, competitor activity, and F&B market developments

Requirements

Must-Have:

● Minimum 2–4 years of experience in B2B software or solution selling (SaaS, ERP, POS, F&B tech, or related)

● Proven track record of hitting or exceeding sales targets

● Strong consultative selling skills - ability to understand a customer's operations and map solutions to their needs

● Excellent communication and presentation skills in English and Bahasa Malaysia (Mandarin is a plus)

● Self-motivated, results-driven, and comfortable working in a fast-paced startup-adjacent environment

● Willing to travel within Malaysia for client meetings and partner visits

Good to Have:

● Prior experience selling to the F&B, hospitality, or food manufacturing sector

● Familiarity with ERP, inventory management, POS systems, or IoT solutions

● Existing network within the F&B or technology distribution ecosystem

● Experience working with or through channel partners/resellers