Enterprise Sales Manager

Liquid Intelligent Technologies Kenya is the Kenyansubsidiary of Liquid Intelligent Technologies , a business of Cassava Technologies — Africa’s leadingintegrated digital infrastructure group. With operations in over 14 countries, Liquid is building Africa’s digital future through high-capacity fibre networks, cloud services, cybersecurity, and data centre solutions.

In Kenya,Liquid plays a pivotal role in enablingdigital transformation acrosspublic and privatesectors. The company operates one of the most extensive fibre backbones in East Africa, connecting businesses, government institutions, and communities to high-speed internet and enterprise-grade digital services.

Why Join Liquid Kenya?

As part of Cassava Technologies, Liquid Kenya offers a dynamic environment where innovation meets impact. Employees contribute to mission-critical infrastructure, collaborate with global partners (including Microsoft and NVIDIA), and help shape Africa’s digital economy. The company values agility, compliance, and customer-centricity — making it an ideal workplace for professionals who thrive in high-growth, purpose-driven settings.

OUR BEHAVIOURS

At Liquid Kenya, we embody a culture of ownership, collaboration, and operational excellence. Our behaviours reflect how we show up every day — with integrity, purpose, and a commitment to delivering quality outcomes:

• Core behaviour: Accountability I accept full accountability and responsibility for my actions, behaviours, performance and decisions in the workplace.
• Core behaviour: Agility I bring people, processes, connectivity and technology together, to find the most appropriate and effective way of working to carry out a particular task.
• Core behaviour: Collaboration I work together with others and contribute my expertise, to achieve a common goal and to help each other succeed.
• Core behaviour: Follow-through In the quest for a high standard of operational excellence I will ensure the optimization of work processes, with a continuous improvement mindset and a personal commitment to delivering quality work at all times.

Further information can be found at https://liquid.tech/

ROLE OVERVIEW

The Enterprise Sales Manager – Cassava Portfolio is a strategic sales leadership and industry-consulting role within Liquid Intelligent Technologies Kenya. The primary responsibility is to drive high-value revenue growth across key enterprise accounts (including Financial Services, Health, FMCG, and Large Corporate segments) by positioning the full spectrum of Cassava Technologies solutions.

This role requires a consultative business development expert who combines deep industry insight, economic and regulatory awareness, and multi-product technical capabilities—spanning Cloud, Cybersecurity, Compute AI, Colocation, Enterprise Connectivity and Payment Solutions.

The incumbent will serve as the primary industry authority, leading account strategies, cross-functional collaboration with product and enterprise architecture teams, C-suite relationship management, and team performance enablement.

KEY RESPONSIBILITIES

1. Strategy Input & Industry Thought Leadership

• Serve as the primary point of contact and subject matter expert for key vertical industries (e.g., Banking & FSI, Healthcare, Manufacturing, etc.).
• Provide strategic guidance on market trends, industry regulations, competitor positioning, and macroeconomic developments.
• Lead the formulation of industry-specific account strategies that align with Liquid Kenya’s commercial goals, ensuring product offerings remain future-proof and relevant to market dynamics.
• Represent Liquid Intelligent Technologies at major industry forums, executive roundtables, and public events, establishing the company as the premier digital transformation partner.
• Produce executive summaries, industry whitepapers, and market research reports to inform executive decision-making.

2. Key Account Management & Revenue Growth

• Develop, own, and execute growth strategies for a portfolio of Tier-1 and Tier-2 Enterprise and Key Accounts.
• Build, maintain, and leverage senior-level (C-suite and board-level) relationships across targeted vertical markets.
• Drive aggressive revenue growth, track account performance, and expand Liquid’s Share of Wallet (SoW) across the full Cassava solution suit.
• Identify new monetization opportunities, unearth emerging revenue streams, and develop segment-specific value propositions.
• Gather client feedback from Account Managers and Service Delivery teams, creating structured feedback loops to refine sales execution and client retention.

3. Solution Selling & Pre-Sales Execution

• Drive a consultative, solution-selling model tailored to address specific client pain points and industry requirements.
• Work collaboratively with Solutions and Product teams to ideate and customize enterprise-grade solutions.
• Drive the creation of bid proposals, responses to RFPs/RFIs, and commercial presentations, ensuring alignment with client business objectives.

4. Enterprise Architecture Oversight & Alignment

• Provide strategic guidance to Enterprise Architecture teams to ensure technical solution designs align directly with Liquid’s vertical strategy.
• Leverage enterprise architecture expertise to guide the development of industry reference models, framework blueprints, and technical thought leadership content.
• Utilize executive networks to facilitate high-value architecture and digital transformation discussions with client CIOs, CTOs, and CISOs.

5. Governance, Policy & Risk Management

• Enforce sales governance, commercial policies, and compliance procedures in line with Cassava systems, policies and processes.
• Implement risk mitigation strategies during commercial structuring, negotiation, and bid pricing.
• Maintain complete documentation of business activities, client contracts, pipeline updates, and strategic account plans.
• Provide regular input during commercial reviews and audits to ensure strict adherence to corporate governance.

6. Team Leadership, Coaching & Culture

• Set clear performance goals (KPAs/KPIs) and manage performance across account management.
• Foster a high-performance culture grounded in Cassava Key behaviors: accountability, Agility, Collaboration and follow-through.
• Provide continuous technical, procedural, and consultative coaching to sales teams, sharing domain expertise and leading internal capability-building sessions.
• Attract, mentor, and retain top sales talent; create personal development plans to cultivate the next generation of commercial leaders.
• Champion company values and cultivate an inclusive, professional environment that positions Liquid as an employer of choice.

Required Qualifications & Experience

Education

• Required: Bachelor’s degree (4-year tertiary qualification) in Business, Telecommunications, Information Technology, Computer Science, Engineering, or a related field (Mandatory).
• Preferred: Master of Business Administration (MBA) or relevant master’s degree (Preferred).

Experience

• Industry Experience: Minimum 5 years of progressive Enterprise and Direct Sales leadership experience in the Telecommunications, Managed ICT Services, System Integration, or Technology sector.
• Enterprise Focus: Deep background in managing Large Enterprise or Public Enterprise accounts, with a proven track record of consistently exceeding revenue quotas.
• Consultative Selling: Demonstrated expertise in consultative solution selling, complex deal structuring, and managing long, multi-stakeholder enterprise sales cycles.
• Cross-Functional Leadership: Proven experience leading and influencing cross-functional teams across sales, product development, enterprise architecture, and marketing.

Core Competencies & Skills

• Consultative & Solution Selling: Mastery of strategic value-selling frameworks (e.g., SPIN, Challenger) to position complex multi-product digital platforms.
• Market Intelligence & Strategic Analysis: Advanced capabilities in market analysis, competitive intelligence, data interpretation, and economic forecasting.
• Financial & Numerical Acumen: Strong financial modeling skills, including profit-and-loss evaluation, commercial risk assessment, and contract pricing.
• C-Suite Communication: High-level persuasive communication skills for executive presentations, negotiation, and report writing.
• Software & Tools: Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and Enterprise CRM systems (e.g., Salesforce).
• Regulatory & Compliance Knowledge: Deep familiarity with telecommunications regulation, data privacy laws (e.g., Kenya Data Protection Act), and sector-specific financial regulations.

Key Performance Indicators (KPIs)

• Sales & Revenue Performance: Order Intake, Pipeline Management, Total Gross Customers Additions, Annual Recurring Revenue (ARR) Quota attainment across key accounts
• Leadership & Performance Management: Telent Identification, Recruitment, Coaching, Performance Reviews and leadership development
• Portfolio Diversification: Multi-pillar solution penetration (percentage of accounts utilizing all Cassava Portfolio of Solutions).
• Pipeline Health: Maintenance of a healthy Monthly Recurrent Revenue (MRR) qualified sales pipeline maintained at a minimum of 4x of annual quota across the 6 Cassava Product Areas
• Account Retention: 99.8% Net Revenue Retention (NRR) rate and minimized churn within key vertical accounts.
• Strategic Leadership: Execution of vertical-specific go-to-market plans and successful executive engagement initiatives.

This Company is an equal employment opportunity employer. We adhere to a policy of making employment decisions without regard to race, color, religion, sex, sexual orientation, national origin, citizenship, age or disability. We assure you that your opportunity for employment with this Company depends solely on your qualifications. We would like to encourage all who qualify to apply for this exciting opportunity. Interested candidates who meet the minimum requirements to click on the FORM to submit their applications