Event Assistant

Responsible for supporting the planning, coordination, and execution of shopping mall events, exhibitions, and marketing campaigns. The role works closely with the Event, Art, Promotion, and Sales teams to ensure successful event delivery and increase mall traffic.

Key Responsibilities

• Plan and execute events to increase shopping mall footfall and customer engagement.

• Prepare and present event proposals within the required timeline.

• Work with the Art team to develop event themes, concepts, and visual designs.

• Coordinate marketing campaigns, including advertising, social media, and mall branding.

• Keep all event information and promotional materials updated across digital platforms.

• Build and maintain good relationships with media, sponsors, co-organizers, vendors, and business partners.

• Coordinate press releases, media coverage, sponsorships, and promotional activities.

• Ensure Palm Square remains active with in-house or promotional events, especially on weekends.

• Plan event logistics, including venue setup, seating, layout, guest management, and entertainment.

• Assign tasks and coordinate with internal teams to ensure smooth event execution.

• Monitor event budgets, manage cash responsibly, and complete financial closing promptly after each event.

• Prepare post-event reports, financial reports, and event evaluations.

• Oversee on-site event operations, troubleshoot issues, manage vendors, and ensure a positive guest experience.

• Manage multiple events and marketing activities simultaneously while meeting deadlines.

• Be available to work on weekends and public holidays when required for event operations.

• Provide regular updates and reports to the Leader, Executive, or Manager