Event Coordinator

About the Role

We are looking for an experienced, creative, and highly organized Event Coordinator to lead the planning, marketing, and execution of events and brand activations while developing meaningful partnerships that expand our reach.This is an ownership-driven position for someone who can turn ideas into successful experiences, build relationships, manage multiple projects, and bring brands to life through events, partnerships, and community engagement.The ideal candidate understands that great events are more than gatherings. They are opportunities to build relationships, strengthen brand recognition, create memorable experiences, and drive measurable business results.You will take projects from concept to completion, working across event production, marketing, partner outreach, content coordination, budgeting, and performance analysis. We are looking for someone who brings ideas to the table, takes initiative, solves problems independently, and consistently delivers.

Key Responsibilities

Event Strategy & Production

• Develop, plan, and execute events, brand activations, networking experiences, educational programs, vendor showcases, and community initiatives.
• Own event planning from concept development and budgeting through logistics, execution, and post-event analysis.
• Manage venues, vendors, sponsors, speakers, entertainment, production requirements, staffing, and event timelines.
• Coordinate event setup, onsite operations, troubleshooting, and breakdown.
• Maintain a forward-looking event calendar aligned with marketing priorities and business objectives.
• Identify opportunities to create distinctive experiences that encourage attendance, participation, and repeat engagement.

Marketing & Brand Activation

• Develop and execute promotional strategies for events across approved social media, email, web, and other marketing channels.
• Coordinate creative assets, event announcements, promotional materials, signage, photography, video, and post-event content.
• Work with internal stakeholders and creative partners to ensure consistent brand presentation.
• Identify emerging event trends, audience interests, and creative concepts that can differentiate our experiences.
• Turn successful events into ongoing marketing opportunities through storytelling, content, and audience engagement.

Brand Partnerships & Business Development

• Identify, develop, and maintain relationships with vendors, sponsors, businesses, industry professionals, creators, and community organizations.
• Proactively pursue sponsorships, co-marketing opportunities, collaborative events, and strategic partnerships.
• Build an organized pipeline of potential partners and manage outreach, follow-ups, proposals, and commitments.
• Develop partnership concepts that create value for both the company and participating organizations.
• Represent the company professionally at industry events, networking functions, and regional activations.
• Support community engagement and educational initiatives that build trust, participation, and long-term relationships.

Budgeting & Business Performance

• Prepare event budgets, obtain approvals, monitor expenses, and maintain accurate financial records.
• Track attendance, registration conversion, sponsor participation, engagement, leads, and other relevant performance metrics.
• Evaluate event costs against objectives and identify opportunities to improve efficiency and results.
• Prepare post-event reports with performance data, feedback, financial summaries, and recommendations.
• Maintain organized records of vendor agreements, invoices, sponsorship commitments, and event documentation.

Project Management & Collaboration

• Manage multiple events and marketing projects simultaneously while meeting deadlines.
• Coordinate internal teams, external vendors, and partners to ensure clear ownership and execution.
• Communicate project status, risks, needs, and deadlines proactively.
• Maintain accurate project plans, contact databases, event calendars, and follow-up records.
• Take responsibility for resolving problems and making sound decisions within approved budgets and authority.

Qualifications

• Three or more years of relevant experience in event planning, experiential marketing, brand activation, partnerships, hospitality, or related work; five or more years preferred for candidates operating at a senior level.
• Demonstrated experience independently managing events from concept through execution.
• Experience developing partnerships, coordinating vendors, negotiating terms, or securing sponsorships.
• Strong project management, budgeting, organizational, and time-management skills.
• Excellent written and verbal communication skills.
• Familiarity with social media marketing, promotional campaigns, and content coordination.
• Ability to analyze results and translate performance data into actionable improvements.
• Proficiency with spreadsheets, presentation tools, shared calendars, and project management software.
• Willingness to travel regionally and work occasional evenings, weekends, and overnight events.
• Ability to work independently, adapt quickly, and maintain a professional presence with partners and stakeholders.

Pay: $50,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Shift availability:

• Day Shift (Required)
• Night Shift (Required)

Ability to Commute:

• Hagerstown, MD 21740 (Required)

Work Location: Hybrid remote in Hagerstown, MD 21740