Event Creative & Development Lead

Job Summary

Responsible for developing, planning, and executing innovative, engaging, and sustainable event concepts across the company’s family entertainment ecosystem. This role will create recurring and campaign-based experiences that connect and strengthen our entire business ecosystem, while driving customer engagement, community building, and commercial opportunities.

Key Responsibilities

• Develop creative and engaging event concepts that are relevant to families, children, parents, and the broader customer community.
• Create regular, seasonal, thematic, and special events that can be implemented across different business units and locations.
• Design event programs that go beyond conventional marketing activities, including competitions, workshops, interactive experiences, challenges, community activities, and family-oriented programs.
• Develop event concepts that can be adapted and integrated across Amazone, Playtopia, Playtopia Sports, Playcafe, and Mom & Baby retail to create a connected customer experience.
• Build event series and recurring programs that encourage repeat visits and long-term customer engagement.
• Identify opportunities to connect events with products, services, memberships, food & beverage, retail offerings, and other commercial initiatives across the ecosystem.
• Lead the end-to-end event process, from concept development, planning, budgeting, vendor coordination, production, execution, to post-event evaluation.
• Collaborate closely with Marketing, Operations, Retail, F&B, Commercial, and other relevant teams to ensure seamless event execution.
• Develop event calendars and program pipelines aligned with business objectives, customer trends, school holidays, seasonal moments, and relevant cultural occasions.
• Monitor event performance and customer feedback, and use insights to continuously improve concepts, formats, and execution.
• Manage external partners, vendors, communities, talent, and other stakeholders required for event delivery.
• Ensure every event maintains strong brand relevance, creativity, operational feasibility, and commercial value.

Qualifications

• Bachelor’s degree in Event Management, Marketing, Communication, Creative Industry, Business, or a related field.
• Minimum 5 years of experience in event management, creative events, experiential marketing, entertainment, F&B, retail, family entertainment, or related industries.
• Proven experience in developing creative event concepts from ideation through execution, not only coordinating existing event programs.
• Strong understanding of family-oriented, children, parenting, lifestyle, retail, and entertainment trends.
• Demonstrated ability to create recurring event programs and event series, rather than one-off events only.
• Strong creative thinking with the ability to transform simple ideas into engaging and commercially viable experiences.
• Strong project management and execution skills, with the ability to manage multiple events and stakeholders simultaneously.
• Commercially minded and able to connect creative event concepts with customer engagement, traffic, sales, and business opportunities.
• Strong communication, presentation, negotiation, and stakeholder management skills.
• Comfortable working in a fast-paced, highly collaborative, and hands-on environment.
• Strong attention to detail while maintaining a big-picture perspective.
• Experience working across multiple brands, business units, or locations is a strong advantage.
• Portfolio of previous event concepts/programs and executions is highly preferred.