Event Director

About the role

The Event Director is responsible for managing and overseeing a team (AE, Creative, PM Art Director) to ensure seamless coordination and minimize internal conflicts while maximizing employee potential. The role involves establishing standardized workflows and systems to support project expansion and client growth, making critical Go/No Go decisions on budgets, partner selection, and crisis management. The Event Director will review project budgets to ensure profitability targets and control hidden costs, maintain quality standards before client delivery, and work with ownership to define annual strategic direction and translate it into team execution. The role includes evaluating team KPIs, planning personnel development, identifying business partnerships and vendors, negotiating better costs than competitors, analyzing event results through data analytics, and planning resource allocation 3-6 months in advance.

Key responsibilities

• Manage and oversee team coordination (AE, Creative, PM Art Director) to work seamlessly and reduce internal conflicts while maximizing employee potential
• Establish standardized workflows and systems to support project expansion and client growth
• Make critical Go/No Go decisions on project budgets, partner selection, and crisis management
• Review project budgets (Cost Sheet) to ensure profitability targets and control hidden costs
• Maintain quality standards across all work before delivery to clients to protect company reputation and position as an Event & Campaign leader
• Meet with ownership to define annual strategic direction and translate strategy into team execution
• Evaluate team KPIs and plan personnel skill development
• Identify and establish business partnerships and vendor relationships to strengthen competitive positioning
• Negotiate better costs than competitors and access resources unavailable to others
• Analyze event results through data analytics and create reports on reach, sentiment, and conversion to support client retention and advisory services

About you

• Management level experience in Event Agency or Marketing Agency for at least 5-7 years
• Entrepreneurial mindset with strong decision-making ability and high sense of responsibility
• High leadership skills with ability to inspire team members and persuade stakeholders
• Understanding of basic accounting, project cash flow management, and profit/loss analysis
• Deep understanding of event business nature, supplier dynamics, and client expectations
• Excellent emotional intelligence (EQ) with ability to handle pressure and resolve issues calmly and decisively
• Excellent communication skills for strategic team briefings and business-level negotiations with partners and clients