Event Director

An entire industry has a place to meetthree days a year. You're the reason it's worth their time. But you don't run an event.You run a marketplace where buyers meet sellers. And you own the numbers at thetop and bottom of it.

The Opportunity

As Event Director, you will own one or more of our trade fair brandsend to end. You will set the long-term vision, hit (and beat) the commercialtargets, keep customers at the centre of everything you do, and lead amultidisciplinary team across sales, marketing, operations and content.

You will be the recognised face of your shows in their industries,and the connective tissue between MMI Asia and the wider Messe München globalnetwork. This is a role with genuine ownership and the autonomy to make yourmark.

What You’ll Own

Strategy & growth

– Define the 3–5 year vision and annual strategy for your portfolio,identifying where to grow – new sectors, new geographies and new formats acrosslive, hybrid and digital.

– Spot and develop new opportunities, from feature zones andco-located conferences to brand extensions, geo-clones and greenfield launchesacross ASEAN.

– Use customer insight, market data and competitor intelligence tokeep your shows ahead of the curve.

Commercial & P&L ownership

– Own the full P&L for your portfolio – budgeting, forecasting,pricing and growing margin year on year.

– Set and steer sales targets across exhibition space, sponsorship andpartnerships, working hand in hand with your sales team and commercial leaders.

– Report performance, risks and opportunities clearly and on time tothe General Manager and leadership.

Customer & market

– Build and protect strong relationships with key exhibitors,sponsors, associations, partners and senior industry stakeholders.

– Champion an outstanding experience for exhibitors and visitors –tracking satisfaction and loyalty, and acting on what you learn.

– Represent your brands at industry events and in the media as acredible, well-connected voice.

People & leadership

– Build, lead, coach and inspire a high-performing, cross-functionalshow team.

– Set clear goals, give honest feedback, and create an environmentwhere people grow and do their best work.

Delivery & operations

– Oversee flawless end-to-end delivery of every edition – from conceptand planning to onsite execution and post-show review.

– Partner with operations teams, venues and contractors to ensuresafe, high-quality, well-run events.

– Direct the marketing and product development plans that drivevisitor and exhibitor numbers.

Network & collaboration

– Work within a matrix structure, coordinating with teams anddepartments across the global Messe München network.

– Share and adopt best practice in data, marketing and commercialinfrastructure across the portfolio.

What You’ll Bring

–

10+ years

of commercial track record,P&L responsibility and growth obsession – not

necessarily

in exhibitionor B2B events industry

–

5+ years

leading and developingmultinational, cross-functional teams.

–

ASEAN launch and growth experience

mixedwith comfort

working across cultures and time zones.

– An analytical, detail-minded approach and the ability to jugglemultiple priorities under tight deadlines.

– Excellent written and spoken English; additional ASEAN languages area plus.

– Willingness to travel across the region and to work flexibly aroundevent peaks.

Why Join Us

–

You want to make money

(who are wekidding?) – attractive pay and entrepreneurial incentive

–

Real ownership –

a portfolio to callyour own and the autonomy to shape it.

–

Global backing –

the resources, brandsand network of Messe München behind you.

–

Real impact –

the chance to buildmarket-leading platforms that move entire industries forward.

–

A great team –

diverse, internationaland entrepreneurial, based in the heart of ASEAN.

About MMI Asia

MMI Asia is the Singapore-based subsidiary of Messe München – one of the world’s largest and most respected exhibition organisers. Yes, we are hometo the F.C. Bayern Munich, Oktoberfest (we call it Wiesn), pretzels, andAdele’s spectacular summer concerts. We’re now in an ambitious growth phase inthe region, through new launches, geo-clones, partnerships, joint ventures, andacquisitions. We hire ambitious, people-first professionals and give them the brands,the backing, and the room to do the best work of their careers.

MMI Asia is a full subsidiary of one of the world largest and leading exhibition organizers - Messe München GMBH (MMG). Established in Singapore in 1992, MMI Asia is now embarking on a significant growth and expansion program, bringing some of MMG’s world leading brands to the ASEAN market. Through a combination of geo clones, partnerships, joint-ventures, M&A and new greenfield launches, MMI Asia is growing its team in Singapore with exceptional, ambitious and innovative staff to assist the company’s growth strategies.