Event Executive

Job Objective

Support the planning and execution of trade marketing events, activations, and in-store campaigns to strengthen brand visibility, drive consumer engagement, and support sales objectives across retail channels.

Key Responsibilities

• Plan and execute trade marketing events, roadshows, product launches, brand activations, and in-store activities from end to end.
• Coordinate with internal teams including Trade Marketing, Marketing, Sales/Key Account, Merchandising, and Operations to ensure smooth event execution.
• Liaise with external vendors, event agencies, contractors, designers, and suppliers for quotation, production, logistics, and on-site setup.
• Manage event requirements including POSM, booth setup, display materials, promotional items, gifts, sampling products, and event equipment.
• Conduct site visits and venue coordination, including checking venue requirements, layout, setup, dismantling, and event logistics.
• Prepare event proposals, quotations, timelines, budget breakdowns, and other relevant documentation for approval.
• Coordinate event manpower, schedules, product delivery, inventory, and logistics to ensure all materials are ready on time.
• Monitor event execution on-site and troubleshoot operational issues when required.
• Work closely with vendors to ensure all deliverables meet quality, branding, timeline, and budget requirements.
• Track and manage event expenses, invoices, purchase orders, and vendor payments.
• Collect event feedback and prepare post-event reports, including attendance, execution results, costs, and key learnings.
• Maintain an updated tracker for events, vendors, quotations, POSM, budgets, and campaign status.
• Support other trade marketing campaigns and ad-hoc projects as assigned.

Requirements

• Diploma/Degree in Marketing, Mass Communications, Event Management, Business, or related disciplines.
• 1–3 years of experience in event management, trade marketing, brand activation, retail marketing, or a related field.
• Experience in event planning and on-ground execution is highly preferred.
• Strong vendor management and coordination skills.
• Good communication and negotiation skills.
• Good organisational and project management skills with the ability to manage multiple projects simultaneously.
• Proficient in Microsoft Excel, PowerPoint, and Word.
• Willing to travel and work on weekends/public holidays when required for events.
• Proactive, hands-on, detail-oriented, and comfortable working in a fast-paced environment.