Event Manager

Role Overview:

We are looking for a highly creative and results-driven Event Manager to lead and elevate event marketing across our Robinson stores. This role plays a key part in creating impactful customer experiences that drive engagement, brand differentiation, and commercial results.

You will be responsible for end-to-end event strategy, planning, and execution - bringing fresh ideas, strong project leadership, and the ability to deliver under dynamic business conditions.

Key Responsibilities:

1. Event Strategy & Planning

• Develop and execute event marketing strategies aligned with business goals and target audiences
• Design differentiated event concepts tailored to each store cluster / format
• Identify opportunities to enhance customer engagement through innovative event approaches

2. Event Execution & Project Management

• Lead end-to-end event execution - from concept development to on-ground delivery
• Develop detailed event proposals including timelines, budget, vendors, and manpower planning
• Ensure all events are delivered on time, within scope, and meet quality standards

3. Budget & Performance Management

• Manage event budgets, including cost control, negotiation, and ROI optimization
• Track spending and ensure adherence to approved budgets
• Evaluate event performance through customer feedback, surveys, and post-event analysis

4. Vendor & Project Governance

• Lead sourcing, tendering, and selection processes for event partners
• Maintain strong relationships with vendors and ensure service quality and cost efficiency

Experience:

• 8–10 years of experience in event management / event marketing, preferably in retail, department store, or fashion industry
• Proven track record of managing large-scale events with strong customer engagement outcomes
• Experience working with agencies, production teams, and cross-functional stakeholders
• Strong ability to conceptualize unique, trend-driven, and customer-centric event ideas
• Able to manage multiple projects simultaneously in a fast-paced environment
• Proven ability to lead teams and drive collaboration across functions
• Strong communication skills in both Thai and English (written and spoken)