Event Manager

Key Responsibilities

1. Event Planning & Execution

• Develop and execute annual and ad-hoc event strategies that support business and marketing objectives.
• Plan, manage, and oversee nationwide events and on-ground activations, including campaign launches, roadshows, new store openings, brand activations, and customer engagement initiatives.
• Manage the full event lifecycle from concept development and planning through execution and post-event evaluation.
• Ensure event branding, POSM, and promotional materials are properly planned and executed.
• Ensure all events are delivered on time, within budget, and in accordance with brand standards.

2. Vendor & Stakeholder Management

• Coordinate with internal departments, external agencies, suppliers, and event vendors to ensure smooth event execution.
• Source, negotiate, and manage vendors to achieve high-quality deliverables while optimizing costs.
• Oversee event logistics, venue arrangements, permits, manpower, equipment, and production requirements.

3. Budget & Performance Management

• Prepare and manage event budgets, ensuring effective allocation and cost control.
• Monitor event expenditure and vendor performance while maintaining budget compliance.
• Evaluate event performance, analyze attendance, customer engagement, ROI, and other success metrics.
• Prepare post-event reports and recommend improvements for future events.

4. Team Collaboration & Continuous Improvement

• Work closely with cross-functional teams to ensure seamless coordination before, during, and after events.
• Stay updated on industry trends, emerging event technologies, and best practices to continuously enhance event experiences.
• Identify opportunities to improve event efficiency, customer engagement, and brand visibility.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Mass Communication, Event Management, or a related field.
• Minimum 5 years of relevant experience in event management, preferably within the Retail, FMCG, or QSR industries.
• Proven experience managing large-scale outdoor and indoor events, brand activations, roadshows, exhibitions, and store opening events.
• Strong project management and organizational skills with the ability to manage multiple events simultaneously.
• Solid vendor management and negotiation skills.
• Experience managing event budgets and evaluating event ROI.
• Strong interpersonal and communication skills with the ability to collaborate across multiple stakeholders.
• Proficient in Microsoft Office (Excel, PowerPoint, Word) and Google Workspace (Sheets, Slides and Docs).
• Fluent in English and Bahasa Malaysia; proficiency in Mandarin (read & write) is an added advantage for smoother communication with stakeholders.
• Willing to travel extensively and work flexible hours, including weekends and public holidays, when required for events.