Event Manager

About the Role

We are looking for an experienced marketing professional to lead the planning and execution of marketing activities and events across multiple brands.

This role is responsible for developing annual marketing activity plans, designing customer experiences based on customer insights, managing budgets and external partners, and ensuring that each activity delivers measurable business results.

You will oversee the full event lifecycle—from concept development and planning through setup, execution, and post-event evaluation—while working closely with internal teams such as Sales, Design, Construction, Call Center, and other relevant functions.

AI tools will also be used to support customer insight analysis, concept development, reporting, and continuous improvement.

Key Responsibilities

• Develop annual marketing activity plans with clear objectives, budgets, KPIs, and implementation timelines
• Plan and manage marketing activities such as exhibitions, open houses, roadshows, grand openings, CRM activities, CSR initiatives, and sales promotion events
• Analyze customer insights and target audience needs to develop relevant event concepts and experiences
• Design customer journeys, engagement activities, and event zones to increase traffic, customer interaction, and sales opportunities
• Select suitable venues, business partners, agencies, organizers, and suppliers based on project objectives and target audiences
• Manage activity budgets and monitor cost efficiency to ensure activities are delivered within approved budgets
• Define project scope, event layouts, operational requirements, and quality standards for agencies, suppliers, and internal teams
• Oversee event preparation, setup, live operations, and dismantling to ensure quality, safety, and timeline requirements are met
• Coordinate with internal teams including Sales, Construction, Design, Call Center, and other relevant departments
• Monitor and evaluate agency, organizer, and supplier performance
• Track activity performance against agreed KPIs, including customer engagement, lead quality, cost efficiency, and return on investment
• Analyze post-event results, customer feedback, and sales team feedback to identify lessons learned and improvement opportunities
• Use AI tools to support data analysis, insight generation, concept development, documentation, and performance reporting
• Develop recommendations and best practices to improve future event formats, customer experience, and operational efficiency
• Lead special events and corporate projects such as grand openings, press events, partnerships, CRM, CSR, and other strategic initiatives

About You

• Have Eprience in Marketing, Business Administration, Communications, Event Management, or a related field
• At least 8 years of experience in Event Marketing, Marketing Communications, Experiential Marketing, or Project Management
• At least 3 years of experience managing a team
• Strong experience managing large-scale marketing activities such as exhibitions, open houses, grand openings, roadshows, or promotional events
• Strong understanding of customer insights, customer experience, and audience engagement
• Experience managing project budgets and measuring event performance and return on investment
• Strong project management skills with the ability to manage multiple stakeholders, timelines, and priorities
• Experience working with agencies, event organizers, suppliers, business partners, and internal cross-functional teams
• Comfortable using AI tools to support analysis, idea development, reporting, and day-to-day work
• Strong leadership, communication, negotiation, decision-making, and problem-solving skills
• Able to travel to other provinces as required
• Valid driver's license