Event Manager – Education Sector Marketing & Lead Generation

Job Overview

We are looking for a proactive and result-oriented Event Manager with experience in event management, field marketing, BTL activations, and lead generation within the education sector.

The candidate will be responsible for planning and executing events, promotional activities, community activations, and marketing campaigns across five assigned locations, focusing on generating quality leads, increasing brand visibility, and supporting admissions growth.

Key Responsibilities

• Plan and execute events, exhibitions, open houses, roadshows, community activations, and promotional campaigns.
• Manage event planning and execution across five assigned locations.
• Prepare weekly and monthly event calendars aligned with business and lead-generation targets.
• Coordinate venues, vendors, branding, manpower, permissions, and event logistics.
• Generate quality leads through registrations, referral campaigns, workshops, and promotional activities.
• Maintain accurate lead data in CRM systems or Excel/Google Sheets.
• Coordinate with counselling and business development teams for lead follow-ups and conversion tracking.
• Manage event budgets, negotiate with vendors, and monitor cost per lead (CPL) and event ROI.
• Build relationships with local communities, RWAs, activity centres, and referral partners.
• Submit weekly reports to management covering events, leads, expenses, conversions, and upcoming plans.
• Monitor competitor activities and suggest strategies to improve campaign performance.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
• 2–5 years of experience in event management, field marketing, BTL marketing, brand activations, or lead generation.
• Experience in the education sector, admissions marketing, EdTech, or education-related events is preferred.
• Strong event planning, vendor management, negotiation, and budgeting skills.
• Excellent communication and stakeholder-management abilities.
• Knowledge of CRM tools, Excel, Google Sheets, and lead tracking.
• Target-oriented, proactive, and comfortable reporting directly to management.
• Willingness to travel locally and work on weekends when required.
• Own conveyance and a valid driving licence are preferred.

Key Performance Indicators (KPIs)

• Number of events and activations executed.
• Quality leads generated per event and location.
• Cost per lead and event budget utilization.
• Event footfall and registration ratio.
• Lead-to-admission or business conversion rate.
• Timely submission of weekly performance reports.

How to Apply

Interested candidates can share their updated CV using the contact details below.

Contact: 84487 28507
Email: [email protected]

Pay: ₹12,000.00 - ₹45,000.00 per month

Work Location: In person