Event Marketing Specialist

We are looking for a proactive and results-driven Event Marketing Executive to plan, execute, and manage B2B marketing events that support brand awareness, demand generation, customer engagement, and revenue growth.

The ideal candidate will have strong event management and marketing skills, excellent stakeholder coordination abilities, and a passion for creating impactful experiences for prospects, customers, partners, and industry professionals.

Key Responsibilities

Event Planning & Execution

• Plan and execute B2B events, conferences, exhibitions, seminars, webinars, roundtables, customer events, and partner events.
• Manage the complete event lifecycle from planning and budgeting through execution and post-event analysis.
• Develop event concepts, themes, agendas, timelines, and project plans aligned with business objectives.
• Coordinate with venues, event agencies, vendors, speakers, sponsors, and internal stakeholders.
• Manage event logistics including registrations, invitations, branding, signage, booth setup, AV, catering, and attendee experience.
• Ensure events are delivered on time, within budget, and to the required quality standards.

Event Marketing & Promotion

• Develop and execute integrated marketing campaigns to drive event awareness, registrations, and attendance.
• Coordinate email marketing, social media, digital campaigns, website promotions, partner communications, and other promotional activities.
• Work closely with the content and creative teams to develop event collateral, presentations, invitations, landing pages, and promotional assets.
• Identify opportunities to increase event reach, engagement, and qualified lead generation.

Lead Generation & Demand Generation

• Partner with sales and business development teams to establish event objectives, target audiences, and lead-generation goals.
• Develop strategies to attract high-quality prospects and target accounts to events.
• Ensure accurate lead capture, qualification, segmentation, and timely handover to sales.
• Support account-based marketing (ABM) initiatives through targeted events and executive engagement programs.

Stakeholder & Vendor Management

• Collaborate with Sales, Product Marketing, Content, Digital Marketing, PR, and leadership teams.
• Manage external agencies, suppliers, venues, technology providers, and event partners.
• Negotiate with vendors and manage contracts, purchase orders, invoices, and event-related budgets.
• Build strong relationships with event partners, industry associations, sponsors, and media partners.

Reporting & Analytics

• Track event KPIs including registrations, attendance, engagement, leads generated, MQLs, pipeline contribution, and ROI.
• Prepare post-event reports and provide actionable insights for future events.
• Analyze campaign and attendee data to improve event performance.
• Maintain accurate event calendars, budgets, databases, and performance reports.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3- 5 years of experience in B2B event marketing, field marketing, demand generation, or event management.
• Experience managing conferences, exhibitions, webinars, executive roundtables, and customer/partner events.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Strong stakeholder and vendor management capabilities.
• Experience working with CRM and marketing automation platforms.
• Understanding of lead generation, demand generation, and B2B marketing principles.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong attention to detail and problem-solving skills.
• Willingness to travel for events when required.

Preferred Qualifications

• Experience in a B2B technology, SaaS, professional services, or enterprise environment.
• Experience working with senior executives, enterprise customers, and strategic accounts.
• Knowledge of ABM and integrated marketing campaigns.
• Experience with event management and registration platforms.
• Familiarity with CRM systems such as Salesforce or HubSpot.
• Experience measuring event ROI and pipeline influence.et.