Event Operations Specialist

【Job Responsibilities】

1. Campaign Planning: Independently develop comprehensive activity plans based on business objectives and user needs. This includes breaking down goals, designing user engagement pathways, task systems, reward mechanisms, and campaign timelines. Produce clear and actionable requirement documents, and collaborate with product, design, development, and other teams to drive the campaign from concept to launch.
2. Data Review & Optimisation: Track key performance metrics and user feedback post-launch. Evaluate campaign effectiveness across dimensions such as participation rates, conversion efficiency, and resource allocation. Synthesise learnings into repeatable methodologies to continuously improve future campaign performance.
3. Market Research & Innovation: Maintain a strong awareness of successful campaign mechanics in the gaming, social, live-streaming, and broader entertainment industries. Adapt and innovate based on our business context to diversify and enrich our activity formats.

【Job Requirements】

1. Bachelor's degree or above, with at least 3 years of relevant experience in internet activity planning, game operations, or monetisation strategy (exceptional candidates may be considered with fewer years).
2. Proven ability to plan campaigns independently, having led or substantially contributed to mid-to-large-scale projects—not limited to execution and coordination.
3. Basic understanding of user psychology and spending behaviour, with a data-informed mindset and the ability to use metrics to evaluate campaign outcomes.
4. Logical and structured thinking, capable of translating creative ideas into clear requirements documentation. Strong cross-functional communication and collaboration skills.
5. Good aesthetic judgement regarding campaign themes, visual presentation, and reward content, ensuring overall tonal coherence.

【Compensation & Benefits】

• Full-time position, 5-day work week, 7.5 working hours per day
• Statutory benefits in compliance with Hong Kong Labour Ordinance, including paid annual leave, sick leave, maternity/paternity leave, etc.
• Stable office environment, conveniently located near MTR East Tsim Sha Tsui station; well-defined team structure with ongoing support for learning and career development
• Annual performance review and salary adjustment opportunities based on performance