Event Sales Executive

Role & responsibilities

• Drive end-to-end sales for live events, exhibitions, conferences, and other events.
• Generate and convert leads for exhibitor participation, sponsorships, event tickets, and banquet/event bookings.
• Identify and approach potential exhibitors, brands, corporates, event agencies, institutions, and individual customers.
• Develop new business opportunities through cold calling, database calling, email campaigns, networking, references, and field sales.
• Pitch event offerings, exhibition spaces, sponsorship opportunities, ticket packages, and banquet/event solutions.
• Handle the complete sales cycle from lead generation pitching negotiation closure payment client coordination.
• Build and maintain strong relationships with exhibitors, sponsors, corporate clients, event partners, and customers.
• Achieve assigned monthly and event-wise revenue and sales targets.
• Follow up consistently with prospects and maintain an active sales pipeline.
• Conduct client meetings, site visits, venue visits, and business presentations as required.
• Coordinate with internal teams for smooth execution of confirmed bookings and exhibitor requirements.
• Maintain accurate records of leads, prospects, follow-ups, conversions, collections, and sales performance.
• Negotiate commercials while ensuring maximum revenue and profitability for the company.
• Explore new markets, customer segments, corporates, and business opportunities for upcoming events.
• Provide regular sales reports, pipeline updates, and revenue forecasts to management.

Candidate Profile

• 2-5 years of experience in sales, business development, exhibitions, events, banquet sales, hospitality, ticketing, or related industries.
• Experience in B2B sales and/or B2C sales will be preferred.
• Candidates from Event Management, Exhibition, Hospitality, Banquet, Wedding, Media, Entertainment, Ticketing, or Advertising backgrounds are preferred.
• Strong experience in lead generation, cold calling, client acquisition, negotiation, and closing.
• Excellent communication, presentation, and interpersonal skills.
• Target-oriented with a strong focus on revenue and business conversion.
• Ability to independently manage the complete sales cycle.
• Strong networking and relationship-building capabilities.
• Comfortable with field visits and client meetings.
• Good knowledge of local business markets and corporate clientele will be an advantage.
• Ability to work in a fast-paced event-driven environment and manage deadlines effectivel