Event Sales Manager

JOB SUMMARY

The Senior Sales Manager is responsible for driving revenue growth and achieving SMX Convention Center Bacolod's sales targets through strategic business development, account management, and effective sales leadership.

The position will lead the sales team in identifying new business opportunities, developing key accounts, maximizing venue bookings, and strengthening relationships with corporate clients, event organizers, government agencies, associations, and other market segments. The Senior Sales Manager will also work closely with Operations, Marketing, Finance, and other departments to ensure excellent client experience and successful event execution.

KEY RESPONSIBILITIES

1. Sales Strategy & Revenue Management

• Develop and implement sales strategies to achieve monthly, quarterly, and annual revenue targets.
• Drive venue occupancy and maximize revenue from function rooms, meeting rooms, and related event services.
• Monitor sales performance, pipeline, forecasts, and revenue trends.
• Identify opportunities for revenue growth and recommend appropriate sales initiatives.

2. Business Development

• Identify and pursue new business opportunities within Bacolod and surrounding markets.
• Develop partnerships with corporate accounts, event organizers, government agencies, associations, schools, tourism organizations, and other potential clients.
• Conduct sales calls, client meetings, presentations, networking activities, and sales missions.
• Promote SMX Bacolod's venue facilities, packages, and event solutions.

3. Key Account Management

• Build and maintain strong relationships with major clients and strategic accounts.
• Manage the complete sales cycle from lead generation, proposal, negotiation, and contract closing to post-event follow-up.
• Develop strategies to encourage repeat business, referrals, and long-term partnerships.
• Handle high-value and complex accounts and negotiations.

4. Team Leadership

• Lead, coach, and motivate the Sales team to achieve individual and team targets.
• Monitor individual sales performance and provide regular coaching and guidance.
• Set clear objectives and ensure proper sales activity and account coverage.
• Promote a customer-focused, results-driven, and collaborative sales culture.

5. Client & Event Management

• Conduct venue inspections and presentations for prospective clients.
• Ensure proposals, quotations, contracts, and other sales documents are accurate and compliant with company policies.
• Coordinate with Operations and other departments to ensure client requirements are properly communicated and fulfilled.
• Address client concerns and ensure timely resolution of sales-related issues.

6. Market Intelligence

• Monitor market trends, competitor activities, customer preferences, and emerging business opportunities in Bacolod and the Western Visayas market.
• Identify potential events, conventions, exhibitions, and corporate activities that can be converted into business.
• Recommend new products, packages, or sales initiatives based on market opportunities.

7. Sales Reporting & Administration

• Maintain an updated sales pipeline, database, forecasts, and account records.
• Prepare regular sales reports and performance updates for management.
• Monitor sales targets, conversion rates, booking pace, and account performance.
• Ensure compliance with approved pricing, contracts, credit policies, and other company guidelines.

QUALIFICATIONS

• Bachelor's degree in Business Administration, Marketing, Hospitality Management, Tourism, or a related field.
• At least 5–7 years of relevant sales experience, preferably with at least 2–3 years in a supervisory or managerial capacity.
• Experience in MICE, hospitality, events, convention centers, tourism, or venue management is highly preferred.
• Proven track record in achieving or exceeding sales and revenue targets.
• Strong background in business development, key account management, and client relationship management.
• Excellent communication, negotiation, presentation, and interpersonal skills.
• Strong leadership and people-management skills.
• Analytical, organized, proactive, and results-oriented.
• Proficient in Microsoft Office and preferably experienced with CRM or sales management systems.
• Willing to conduct field sales activities and travel when required.
• Willing to work flexible hours, including weekends and holidays, depending on business requirements.