Events and Business Development Coordinator

Sesame House Restaurant is looking for an Arabic-speaking female Events & Business Development Coordinator to manage the restaurant's events business from initial client inquiry through deal closing, event execution, and post-event reporting.

The ideal candidate should be confident in dealing with clients, creative in developing event ideas, commercially minded, and capable of converting inquiries and potential collaborations into confirmed events.

She will be responsible for actively developing Sesame's event business, maintaining relationships with brands and clients, preparing proposals and quotations, closing event agreements, coordinating with internal teams, and ensuring every event is properly documented and evaluated.

Key Responsibilities

1. Event Sales & Business Development

• Actively identify and approach potential event clients, brands, companies, schools, communities, influencers, and organizations.
• Generate new event opportunities for Sesame House Restaurant.
• Respond to event inquiries and arrange client meetings or site visits.
• Present Sesame as an event venue and develop suitable event packages.
• Prepare proposals, quotations, packages, and event concepts.
• Negotiate with clients while protecting Sesame's commercial interests.
• Close event deals and secure confirmed bookings.
• Maintain a pipeline of upcoming and potential events.
• Build long-term relationships with existing and potential clients.

2. Event Planning & Coordination

• Manage the event from confirmation until completion.
• Coordinate with the restaurant operations, kitchen, FOH, marketing, and management teams.
• Prepare detailed event briefs and internal event instructions.
• Coordinate event requirements including:
• Date and timing
• Guest capacity
• Menu and beverages
• Decorations
• Branding
• Workshops
• Entertainment
• Activations
• Space requirements
• Equipment
• Staffing
• Special client requirements
• Ensure all departments understand their responsibilities before the event.
• Attend and supervise events when required.

3. Client & Partner Management

• Serve as the main point of contact for event clients.
• Maintain professional communication before, during, and after events.
• Coordinate with external brands, workshop hosts, suppliers, creators, and event partners.
• Handle client requests and resolve event-related concerns.
• Follow up with clients after events to obtain feedback and encourage repeat business.

4. Event Documentation & Reporting
Prepare an Event Report after every event, including:

• Client/brand name
• Event date and duration
• Event concept
• Number of attendees
• Total sales/revenue
• Event costs
• Profit or estimated profitability
• Food & beverage sales
• Venue charges
• Additional charges
• Marketing/brand contribution
• Staff involved
• Operational issues
• Customer/client feedback
• Photos and documentation
• What worked well
• Issues encountered
• Recommendations for future events

Prepare a monthly Events Report for management showing:

• Number of inquiries received
• Number of proposals submitted
• Number of events confirmed
• Number of events cancelled/lost
• Revenue generated from events
• Outstanding event payments
• Upcoming events
• New leads
• Major clients/partners
• Event performance
• Conversion rate
• Business opportunities for the following month

5. Event Calendar & Pipeline

Maintain an updated Sesame Events Calendar showing:

EventClient/BrandDateStatusRevenuePaymentResponsibleEvent 1BrandDateConfirmedAED XPaid/PendingNameEvent 2WorkshopDateProposalAED X—Name

She should ensure management always has a clear view of what is coming, what is being negotiated, and what revenue is expected.

6. Marketing & Collaboration Opportunities

• Source potential brand collaborations and activations.
• Develop event concepts that align with Sesame's brand.
• Coordinate with the marketing/social media team for event promotion.
• Identify seasonal opportunities such as Ramadan, Eid, UAE occasions, Christmas/winter events, school holidays, women's events, workshops, and corporate gatherings.
• Develop recurring event concepts that can generate repeat business.

7. Financial & Commercial Responsibilities

• Prepare quotations and event costing with the relevant team.
• Ensure all commercial terms are approved by management before confirmation.
• Follow up on deposits and outstanding event payments.
• Maintain records of confirmed event revenue.
• Ensure no discounts, complimentary items, commissions, or special arrangements are promised without management approval.
• Submit all event-related financial information accurately.

8. Post-Event Follow-Up

Within an agreed period after each event, the coordinator must:

• Complete the event report.
• Collect client feedback.
• Record actual sales and costs.
• Identify issues and improvements.
• Follow up for future bookings.
• Request permission for event photos/content where applicable.
• Update the event pipeline.

Pay: From AED5,000.00 per month

Work Location: In person