Events Manager

Role & responsibilities

KEY ACCOUNTABILITIES / KEY RESULT AREAS

A) Client Relationship Management & Account Growth

• Manage corporate client accounts and act as the primary point of contact. Understand client briefs, objectives,

budgets and timelines; build relationships with Marketing, HR, Procurement, Administration and leadership

stakeholders; resolve queries and escalations; drive client retention, repeat business and account expansion.

B) Business Development & New Client Acquisition

• Identify and acquire new corporate clients for corporate events, conferences, exhibitions, brand activations, annual

days, product launches, dealer meets, offsites and programs. Generate leads through networking, referrals

and direct outreach; lead client meetings, pitches and negotiations; maintain a qualified sales pipeline and convert

opportunities into confirmed business.

C) Corporate Events

• Develop and pitch event solutions aligned to client objectives. Coordinate with creative, production, operations,

travel, venue and vendor teams on concepts, venues, logistics, technical requirements and execution plans.

Participate in client briefings and site visits and ensure solutions meet agreed scope, budget and quality

expectations.

D) Proposal Development & Commercial Management

• Prepare client proposals, presentations, event concepts, budgets, costings and quotations. Coordinate vendor and

internal cost estimates; negotiate commercial terms; monitor budgets and project margins; ensure proposals are

commercially viable and support invoicing and collection follow-ups with Finance.

E) Revenue & Profitability Management

• Achieve assigned monthly, quarterly and annual revenue targets. Drive profitable growth through new client

acquisition, repeat business and cross-selling. Track pipeline value, forecasts, conversion ratios, revenue and gross

margins, and provide regular business updates to leadership.

F) Project Coordination & Delivery

• Ensure accurate handover of client briefs, scope, budgets, timelines and deliverables to internal teams. Coordinate

across creative, production, operations, procurement and finance; proactively manage changes and

execution risks; support smooth project delivery and client satisfaction.

G) Team Collaboration & Leadership

• For Senior Manager-level candidates, support junior team members, account planning, pipeline reviews and

performance tracking, as applicable.