Events Manager

Offline Marketing Manager – Job Description

Develop and execute comprehensive offline marketing strategies aligned with project sales, branding, and business objectives.

Plan and manage ATL campaigns, including hoardings, billboards, print advertisements, newspaper inserts, radio, transit media, and outdoor branding.

Execute BTL marketing activities such as corporate activations, exhibitions, roadshows, kiosks, mall activations, residential society campaigns, and local-area promotions.

Plan marketing activities for new project launches, festive campaigns, inventory promotions, site events, and special sales campaigns.

Identify strategic locations for outdoor advertising and branding based on target audience, catchment areas, traffic, and project connectivity.

Coordinate with media agencies, printing agencies, event agencies, fabricators, and other marketing vendors for campaign execution.

Manage vendor negotiations, quotations, purchase requirements, campaign timelines, and marketing budgets.

Plan and execute channel partner events, broker meets, customer events, project launches, and site activation programs.

Coordinate with the sales team to generate walk-ins, enquiries, site visits, and qualified leads through offline marketing activities.

Develop marketing collateral including brochures, leaflets, standees, banners, flyers, site branding, sales kits, and corporate presentations.

Ensure consistent brand communication and visual identity across all offline marketing materials.

Conduct competitor analysis and market research to understand local marketing activities, pricing communication, offers, and customer trends.

Track and evaluate the effectiveness of offline campaigns using lead generation, walk-ins, site visits, conversions, and ROI.

Maintain reports for campaign expenses, lead generation, vendor performance, and marketing effectiveness.

Coordinate closely with sales, digital marketing, CRM, design, operations, and management teams for integrated marketing campaigns.

Develop local area marketing strategies to increase project visibility and strengthen brand presence within target micro-markets.

Manage branding and promotional activities at project sites, experience centres, sales galleries, and corporate offices.

Build and maintain strong relationships with media owners, agencies, event partners, vendors, channel partners, and local associations.

Ensure all campaigns are completed within the approved budget, timeline, and brand guidelines.

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Provident Fund

Application Question(s):

• we are offering between 25k -50k is that okay?

Education:

• Bachelor's (Required)

Experience:

• Event marketing: 2 years (Required)

Work Location: In person