Events Supervisor - Cebu

Roles and Responsibilities

Directs the strategy, end-to-end execution, and post-event analysis for all high-impact trade shows, dealer roadshows, regional expos, and store activations across Visayas and Mindanao. This role leads regional field teams and event agencies, manages operating budgets, drives brand visibility, and converts trade events into high-yield commercial and relationship-building opportunities.

· Event Strategy: Lead the planning and execution of all VisMin trade shows, conventions, launches, and training workshops.

· Team Leadership: Direct and coach regional marketing officers, field staff, and event crews across Visayas and Mindanao.

· Sales Alignment: Partner with Area Sales Managers and Field Reps to map event strategies directly to regional sales targets.

· Commercial Execution: Drive event sales and order volume through exclusive promos, trade deals, and sign-ups.

· Trade Relationships: Build strong partnerships with local trade associations, hardware co-ops, and key distributors.

· Logistics & Inventory: Direct the movement and management of event displays, merch, and materials from Luzon to VisMin.

· Budget Governance: Manage the VisMin events budget to maximize ROI and ensure efficient spending.

· Performance Analysis: Evaluate event success—tracking leads, sales, and foot traffic—and report key takeaways to leadership.

· Standard Operating Procedures: Set event guidelines and train staff to maintain brand standards across all activations.

Key Result Areas

· On-Ground Execution Excellence

· Logistics Agility

· Commercial Mindset, Impact & ROI

· Budget Governance

Qualifications and Education Requirements

· Education: Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.

· Experience:

o 3+ years of experience in trade marketing, regional activations, or event management—preferably within FMCG, building materials, or hardware industries.

o Advanced proficiency in Microsoft Excel (data analysis, dynamic reporting formulas, automated tracking sheets).

o Ability to speak local languages/dialects (Cebuano/Bisaya) is a strong advantage for local crew management and dealer rapport.

o Ability to command an event floor, delegate tasks effectively under pressure, and manage third-party event crews.

o Proven skill in managing multi-island freight and last-minute event troubleshooting.

o Ability to bridge marketing activities with immediate sales metrics

o Strong understanding of sell-out strategies, channel mechanics, and regional distributor models.

o Willingness to travel extensively across Visayas and Mindanao for key activations and field audits.

Benefits:

• Company Christmas gift
• Company events
• Employee discount
• Health insurance
• Life insurance

Work Location: In person