Exec. Digital Strategy Manager

5+ years of experience in Digital Strategy, Digital Marketing, Brand Strategy, Advertising, or a related field .

Experience working with a creative/digital/advertising agency is preferred.

Strong understanding of digital marketing channels and platforms.

Experience developing digital and integrated campaign strategies.

Strong knowledge of social media, content marketing, SEO/SEM, performance marketing, and digital analytics.

Strong understanding of consumer behaviour, audience segmentation, and market trends.

Ability to analyse data and convert insights into actionable strategies.

Excellent presentation, communication, and storytelling skills.

Strong client management and stakeholder management skills.

Ability to manage multiple projects in a fast-paced environment.

Strong strategic thinking, problem-solving, and analytical abilities.

About the Role

We are looking for a strategic and data-driven Digital Strategy Manager to develop and execute digital strategies that drive brand awareness, engagement, and business growth. The ideal candidate should have strong experience in digital marketing, consumer insights, campaign planning, content strategy, and performance analysis, with the ability to translate business objectives into effective digital solutions.

The candidate will work closely with creative, content, social media, performance marketing, account management, and client teams to develop integrated digital strategies and campaigns.

Key Responsibilities

• Develop comprehensive digital strategies aligned with client/business objectives.
• Understand brand objectives, target audiences, consumer behaviour, and market trends to develop effective digital solutions.
• Develop digital campaign strategies across social media, content, search, performance marketing, websites, and other digital platforms .
• Conduct competitor, category, audience, and market research to identify opportunities and trends.
• Translate consumer and market insights into actionable digital strategies.
• Develop campaign briefs, strategic recommendations, communication frameworks, and digital roadmaps.
• Work closely with creative and content teams to develop campaigns that are strategically relevant and aligned with brand objectives.
• Collaborate with performance marketing teams to define campaign objectives, KPIs, audience segments, and measurement frameworks.
• Monitor digital trends, emerging platforms, technologies, and consumer behaviour to identify opportunities for brands.
• Analyse campaign performance and provide actionable insights and recommendations for optimisation.
• Present digital strategies, campaign ideas, reports, and recommendations to clients and senior stakeholders.
• Work closely with account management and cross-functional teams to ensure smooth execution of digital initiatives.
• Manage multiple projects and ensure strategic deliverables are completed within timelines.
• Build strong relationships with clients and act as a strategic partner in their digital growth.
• Mentor and guide junior strategy team members where required.

Disclaimer: This job posting and location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.