Execution Marketing Lead

Responsibility- Social Media & Content Execution — core of this role

• Build the monthly social media plan across Facebook, Instagram, and TikTok, and turn it into a working content calendar: angle, format, key message, and posting cadence.

• Brief, produce, and publish content together with the in-house team, KOL/KOCs, freelancers, and production partners.

• Translate product information (ingredients, benefits, usage) into simple, consumer-friendly content.

• Track content performance weekly and adjust the plan based on results.

• • Campaign & Channel Execution

• Execute integrated campaigns across Digital, Social, PR/KOL-KOC, and offline activations, following the agreed direction.

• Keep messaging, visual identity, and brand tone consistent across all customer touchpoints.

• Support E-commerce and Social Commerce (Shopee, TikTok Shop, Livestream) with content, product visuals, and campaign assets for key sale periods.

• Team & Partner Management

Required skills and experiences

• Bachelor's degree in Marketing, Business Administration, or a related field

• From 3 years of experience in Brand Marketing or Brand Management, in Beauty, Skincare, Cosmetics, or FMCG.

• Experience in E-commerce / Social Commerce operations (Shopee, TikTok Shop, Livestream).

• Must-have: Experience building a social media plan and turn it into executable content — from briefing to production, publishing, and performance review and working with agencies, KOL/KOCs, and cross-functional stakeholders.

• Hands-on execution: comfortable doing the work directly, not only delegating.

• Preferred: able to drive a small team day to day without waiting for top-down instructions.

Preferred skills and experiences

• Experience in an early-stage or startup brand environment.

• Brand strategy, market/consumer research, and Go-to-Market planning experience.

• Good command of English, both written and spoken.

• Manage day-to-day marketing spend within the approved budget.

• Work closely with the agency and external partners — brief clearly, review deliverables, keep timelines on track.

• Lead a small marketing team: set weekly priorities, assign work, review output, and unblock the team proactively.

Job Type: Full-time

Pay: 7,429,101₫ - 20,063,282₫ per month

Work Location: In person