Executive Assistant To Managing Director

Key Responsibilities

• Plan and execute marketing campaigns across digital channels.
• Manage and grow Instagram, Facebook, and other social media platforms.
• Create and coordinate content, Reels, posts, stories, and campaign creatives.
• Develop monthly content and marketing calendars.
• Coordinate with designers, content creators, photographers, and agencies.
• Plan and execute influencer marketing and creator collaborations.
• Identify relevant influencers and manage outreach, negotiations, deliverables, and tracking.
• Support new product launches, campaigns, offers, and promotions.
• Conduct market, competitor, and consumer research within the beauty and cosmetics industry.
• Coordinate with the E-commerce team to support product visibility and sales.
• Track campaign performance, engagement, traffic, and conversions.
• Prepare regular marketing reports and performance updates.
• Monitor beauty, social media, influencer, and content trends.
• Assist in planning and executing events, shoots, activations, and offline marketing activities.
• Coordinate with internal teams to ensure timely execution of marketing activities.
• Support brand-building initiatives and maintain consistent brand communication.

Requirements

• 13 years of experience in Marketing, Digital Marketing, Social Media, or E-commerce.
• Experience in Beauty, Cosmetics, Skincare, Makeup, Fashion, or FMCG preferred.
• Strong understanding of Instagram, social media, content marketing, and influencer marketing.
• Good communication and coordination skills.
• Creative mindset with strong content ideation skills.
• Basic understanding of marketing analytics and campaign performance.
• Good knowledge of Canva, Excel/Google Sheets, and social media tools.