Executive Assistant with Marketing Experience

Administrative Support:Manage and maintain the Loan Officer’s (LO) calendar, including setting, scheduling, and following up on appointments with clients, realtors, and other stakeholders.

Organize and update the LO’s Customer Relationship Management (CRM) system by adding, categorizing, and manually entering leads, realtor contacts, and other business relationships.

Maintain and update the Lead Contact Tracker List, ensuring accurate data and timely follow-ups.

Handle email correspondence, prioritize tasks, and ensure timely responses to inquiries.

Track, request, and respond to customer reviews to maintain a positive online reputation.

Marketing and Social Media Management:Manage social media accounts, including content creation, ad design, and consumer interaction to promote engagement and maintain a strong online presence.

Develop and execute ad campaigns across various online marketing channels to enhance brand awareness and generate leads.

Use Account Engagement in Salesforce to create marketing campaigns, track customer engagement, and measure campaign performance.

Assist in the creation of visually appealing and compelling content for marketing materials, including social media, email campaigns, and other digital platforms.

Customer Relationship and Lead Management:Develop and maintain strong relationships with leads, clients, and referral partners to ensure timely follow-up and consistent communication.

Assist with lead nurturing and follow-up through personalized outreach and communication.