Executive - Branding and Communication

The Branding & Communication Executive will be responsible for managing brand consistency, developing communication content, coordinating creative and branding requirements, managing relevant vendors, and monitoring brand and communication performance across organisational touchpoints.

Role & responsibilities

Brand Strategy

• Ensure consistency of brand voice, tone, and visual identity across all digital, print, and physical touchpoints.
• Manage and update brand guidelines, logos, templates, and collateral libraries for internal teams and external vendors.
• Collaborate with cross-divisional teams for messaging aligned with overarching organisational goals.

Content Creation & External Communications

• Write, edit, and proofread high-impact copy for newsletters, website updates, press releases, brochures, and promotional campaigns.
• Support the team in social media coordination for creatives.
• Coordinate branding, collateral production, and messaging for corporate events, annual conventions, panel discussions, and stakeholder conclaves.

Vendor Management

• Manage creative freelancers.
• Build a procurement base for CCPR giveaways.
• Coordinate with advertising/OOH vendors when required.

Monitoring & Analytics

• Monitor brand performance metrics, social media analytics, and PR reach, compiling regular reports to measure campaign ROI and audience engagement.
• Keep a pulse on industry trends, competitor communications, and emerging messaging tactics.

Preferred candidate profile

Educational Qualifications:

Bachelors or Masters degree in Mass Communication, Public Relations, Marketing, Journalism, or a related field.

Professional Experience:

• 2–4 years of hands-on experience in brand management, corporate communications, or content marketing.
• Experience in a B2B, association, or corporate environment will be an advantage.

Skills & Competencies:

• Exceptional written and verbal communication skills.
• Strong creative storytelling, content development, editing, and meticulous proofreading capabilities.
• Sound understanding of brand management and corporate communications.
• Familiarity with digital marketing tools and social media management platforms.
• Working knowledge of Canva; familiarity with Adobe Creative Suite will be an advantage.
• Strong organisational and project coordination skills, with the ability to manage multiple projects simultaneously under tight deadlines.
• Strong vendor and stakeholder coordination skills.
• Basic understanding of brand performance metrics, social media analytics, PR reach, campaign ROI, and audience engagement.

Personality Traits:

• Creative and detail oriented.
• Proactive and execution focused.
• Strong sense of ownership and accountability.
• Organised and capable of managing multiple priorities.
• Collaborative with strong interpersonal and coordination skills.
• Adaptable and comfortable working within tight timelines.
• Strong attention to detail, accuracy, and brand consistency.