Executive Branding & PR

Purpose of the Job:

Coordinating all public relations activities. Developing a marketing communications plan including strategy, goals, budget and tactics. Developing a media relations strategy, seeking high-level placements in print, broadcast and online media. He/ She is also responsible to develop a brand strategy for a company, oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.

Key Responsibilities:

Branding & PR

• Develop Khyber cement brand positioning using consumer insights for the portfolio being handled.
• Prepare the brand and product proposition for the categories under the business unit.
• Share market insights and consumption trends to support research & development team in new product development.
• Be responsible for product packaging and design, product pricing and promotions.
• Support the business leadership in defining the marketing mapping, market positioning, new market opportunity identification and portfolio optimization.
• Implement the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
• Responsible and accountable for Marketing Development (ATL, Digital and Campaign) for all brand campaigns.
• Coordinate regular meetings and prepare regular reports outlining the brands performance on key metrics such as profitability, market share etc.
• Ensure frequent interactions and travel to markets to ensure the relationship with distributors and suppliers is maintained.
• Develop and implement promotion campaigns including product promotions, sampling initiatives.
• Coordinate the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays.
• Follow the product management review process for developing new product launch and tracking the same post launch.
• Planning, developing and implementing PR strategies.
• Managing enquiries from media, individuals and other organisations.
• Researching, writing and distributing press releases to targeted media.
• Planning publicity strategies and campaigns.
• Organising events including press conferences, exhibitions, open days and press tours.
• Managing and sharing content with users on social media sites such as Twitter and Facebook.
• Managing the PR aspect of a potential crisis situation.
• Creating and managing brochures, hand-outs, direct mail leaflets, promotional videos, photographs, etc.
• Analysing media coverage.
• Distributing information about new promotional opportunities and current PR campaigns progress.
• Speaking publicly at interviews, press conferences and presentations.

Education

• Typical role requires an experience of ~ 8-10 years of professional experience with Bachelor/Master degree in PR, management, business, marketing or related field.

Experience

• Role requires deep understanding of technical, financial and operational aspects of production of cement.
• An effective communicator with strong leadership style, relationship management skills with strong analytical, liaising, problem solving & organizational abilities