Executive - BTL

At COWBERRY , we are looking for dynamic, confident, and energetic individuals to join our team as BTL Executives . If you have excellent communication skills, enjoy interacting with people, and can engage crowds effectively, we would love to have you on board!

Key Responsibilities:

• Plan and execute on-ground marketing activities, including mall activations, society activations, roadshows, and promotional events.
• Represent the brand and ensure positive customer engagement during activations.
• Interact with customers, communicate product benefits, and generate leads.
• Attract and engage crowds through interactive activities, contests, and promotions.
• Host and anchor promotional events and brand campaigns.
• Coordinate with internal teams and vendors for smooth execution of events.
• Manage activation setup, branding, and dismantling.
• Gather customer feedback and maintain daily activity reports.
• Ensure compliance with brand guidelines and company policies.

Required Skills & Competencies:

• Excellent communication and interpersonal skills.
• Confident, energetic, and presentable personality.
• Strong crowd engagement, hosting, and anchoring skills.
• Proactive attitude with quick thinking and problem-solving abilities.
• Basic understanding of marketing, promotions, and brand activations.
• Ability to work collaboratively and manage on-ground activities effectively.