Executive, Channel Development (GTM)

Role Overview

This role will be reporting under the Go-To-Market (GTM) Department, focusing on market intelligence, channel development and improving channel execution nationwide. You will work closely with Sales, Marketing, Training and Product teams to identify market opportunities and drive improvements in channel performance.

Key Responsibilities

Market Intelligence & Market Insights

• Conduct regular market visits to PNCs and key channel partners nationwide.
• Gather qualitative and quantitative feedback from stores, promoters, and channel partners to understand market conditions and channel performance.
• Monitor market trends, competitor activities, product positioning, promotions and retail execution.
• Identify business opportunities, operational gaps, and potential risks in the market.
• Translate market observations and feedback into actionable insights and recommend strategies to strengthen channel performance and market competitiveness.

Analysis & Reporting

• Analyze findings from market visits and market intelligence activities to identify key trends, opportunities, and areas for improvement.
• Prepare clear and insightful reports and presentations for management review and decision-making.
• Track the implementation and effectiveness of approved initiatives and follow up on action plans.

Channel Development

• Work closely with Sales, Marketing, Training, and Product teams to improve channel execution and overall market performance.
• Support the development and implementation of channel improvement initiatives based on market findings and business needs.
• Collaborate with channel partners and internal stakeholders to address operational gaps and improve execution.
• Monitor progress of channel initiatives and provide updates and recommendations to relevant stakeholders.
• Perform other duties and ad-hoc assignments related to GTM and channel development initiatives as assigned.

Requirements

• Bachelor's Degree in Business Administration, Marketing, Sales, Management, Retail Management, Business Studies, or any relevant field.
• 3–5 years of relevant working experience in Channel Development, Sales, Trade Marketing, Retail Operations, Market Intelligence, Business Development or related fields.
• Strong understanding of channel management, market intelligence and retail execution.
• Strong commercial and analytical skills, with the ability to identify business opportunities and translate market findings into practical recommendations.
• Good understanding of market trends, competitor activities and channel dynamics.
• Strong communication and interpersonal skills, with the ability to work effectively with channel partners and cross-functional teams.
• Good proficiency in Microsoft Excel and PowerPoint, particularly for data analysis, reporting and presentations.
• Proactive, independent and results-oriented, with strong follow-up and problem-solving skills.
• Comfortable with frequent nationwide travel for market visits and channel engagement.
• Possessing a valid driving licence and owning transport will be an added advantage.