Executive, Content Creator & Graphic Designer

Key Responsibilities:

• Manage and grow the social media presence of Grandmama’s and RASA across Facebook, Instagram, TikTok, Xiaohongshu, LinkedIn and other relevant platforms.
• Plan, produce and publish engaging content in line with the marketing calendar, including daily Stories that capture behind-the-scenes moments, team activities and customer experiences.
• Develop a minimum of three feed posts per brand each week (Reels/carousels), transforming standard products into compelling content through creative storytelling and distinctive angles.
• Design a range of marketing collateral, including posters, social media creatives, event visuals, digital advertisements and promotional assets.
• Maintain a consistent brand identity across all online and offline marketing materials.
• Develop creative concepts, campaigns and copy — including captions and campaign messaging — that drive engagement and elevate brand awareness.
• Capture and edit photography and video content during events and activities.
• Manage relationships and joint collaborations with media, KOLs and third-party agencies, and collaborate closely with the Marketing and Operations teams to execute campaigns and promotions.
• Monitor social media performance and recommend improvements based on data insights and emerging trends.

What we are looking for:

• Diploma/Degree in Design, Multimedia, Marketing, Mass Communication or a related field.
• Proficient in Canva, CapCut (or equivalent editing tools) and Adobe Creative Suite (Illustrator, Photoshop).
• Strong design sensibility with a solid understanding of branding, typography, layout and colour.
• Competent in producing both static and short-form video content for social media; photography and videography skills are essential.
• Strong copywriting skills in English; proficiency in Chinese copywriting is an added advantage.
• Familiar with content strategies across Meta, Instagram, TikTok, Xiaohongshu and LinkedIn.
• Creative, detail-oriented and able to manage multiple projects and meet deadlines in a fast-paced environment.
• A portfolio showcasing branding, social media content and design work is required.