Executive, Creative & Brand Assurance

The Executive, Creative & Brand Assurance supports the end-to-end development and approval of licensed products, ensuring they are creative, commercially relevant, and aligned with brand guidelines and licensing requirements.

The role works closely with licensees, licensors, commercial, marketing and creative teams to manage product approvals, provide creative and brand guidance, and ensure projects are delivered on time.

Key Responsibilities:

1. Product Development & Brand Assurance

• Manage the end-to-end product approval process, from concept development to final product approval.
• Review product concepts, designs, colours, materials and applications to ensure alignment with brand guidelines and commercial objectives.
• Provide clear feedback and guidance to licensees throughout the approval process.
• Train and guide licensees on the effective use of style guides, brand guidelines and creative assets.
• Communicate and align with licensors/brand owners on design and product approvals.
• Monitor project timelines, document product development progress and follow up on outstanding actions.
• Support licensees and commercial teams to ensure products are developed and launched according to agreed timelines.

2. Creative & Concept Development

• Support local and regional commercial/marketing teams with product and premium concepts for pitches and business opportunities.
• Support licensees in developing creative, innovative and commercially relevant product concepts.
• Apply creative thinking and problem-solving to balance brand integrity, consumer appeal and commercial requirements.
• Keep up to date with product trends, colours, technology, materials and consumer insights.

3. Creative Materials & Product Samples

• Manage and disseminate style guides, trend programmes, artwork and other proprietary creative materials, ensuring proper control and record-keeping.
• Manage local product samples and maintain an organised sample inventory.
• Conduct retail checks to monitor licensed products, competitor activity, new product ideas and market trends.

4. Stakeholder & Project Management

• Maintain strong day-to-day relationships with licensees and internal/external stakeholders.
• Manage multiple projects effectively and meet deadlines in a fast-paced environment.
• Identify issues proactively and work with relevant stakeholders to develop practical solutions.
• Support other creative, brand assurance and licensing initiatives as required.

Requirements:

• Bachelor’s Degree or Diploma, preferably in Design, Arts, Marketing, Advertising or a related field.
• Minimum 2 years’ experience in licensing, product development, marketing, advertising, design or a related field.
• Good understanding of product development, design, trends and technology.
• Proficiency in Adobe Photoshop and Illustrator.
• Good working knowledge of Microsoft PowerPoint, Excel and Word; strong visual presentation skills are an advantage.
• Proficiency in macOS is preferred.
• Experience with AI creative/design tools and digital or hand-drawn illustration is an advantage.
• Fluent in written and spoken English.
• Strong creative thinking, attention to detail, organisation and time management skills.
• Good communication, interpersonal and problem-solving skills.
• Able to work independently and collaboratively in a fast-paced, deadline-driven environment.