Executive - Digital Communication

1. WhatsApp Channel Management

• Manage multiple WhatsApp Channels for one-way communication.

• Plan, schedule, publish, and maintain regular channel updates.

• Ensure consistent brand messaging and timely communication.

2. Content Planning & Calendar Management

• Develop and maintain weekly and monthly content calendars.
• Plan content for campaigns, service updates, events, offers, and festive communications.
• Ensure all content is scheduled and published within the planned timelines.

3. Copywriting & Content Creation

• Write concise, engaging, and action-oriented content for WhatsApp Channels.
• Create headlines, captions, CTAs, and short-form communication optimized for mobile users.
• Maintain a consistent brand tone and communication style across platforms.

4. Creative Coordination

• Coordinate with design and video teams for required marketing creatives.
• Prepare clear creative briefs covering objectives, copy, CTA, format, and specifications.
• Review final creatives to ensure they align with brand guidelines and campaign requirements.

5. Content Optimization & Performance

• Optimize content based on engagement, audience response, timing, formatting, and post structure.
• Use link tracking and available analytics to measure engagement and conversions.
• Identify opportunities to improve content effectiveness and audience reach.

6. Channel Hygiene & Quality Control

• Ensure all communication is accurate, error-free, and consistent with brand guidelines.
• Verify links, dates, offers, service details, and other information before publishing.
• Ensure content remains relevant and aligned with the intended audience.

Quali fi cations & Requirements:

• Education: Graduate in any discipline.
• Good proficiency in MS Office (Word, Excel, PowerPoint).

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.