Executive, Digital Marketing

The Opportunity:

We are looking for a creative, data-driven, and digitally savvy Executive, Digital Marketing to strengthen our online presence and drive meaningful engagement across digital platforms.

This role will be responsible for planning and executing digital marketing campaigns, managing social media channels, creating engaging content, supporting digital advertising, and analysing campaign performance. The ideal candidate is someone who can balance creativity with data and execution and is comfortable working in a fast-paced environment.

How You'll Make an Impact:

Digital Marketing Strategy & Campaigns

• Assist in developing and executing digital marketing strategies aligned with business and marketing objectives.
• Plan and execute digital campaigns across social media, search, websites, and other relevant digital platforms.
• Support the planning and execution of product, brand, promotional, and corporate campaigns.

Social Media Management

• Manage the organization's social media platforms, including Facebook, Instagram, TikTok, and other relevant channels.
• Plan content calendars, schedule and publish content, and monitor audience engagement.
• Respond to comments, messages, and online interactions while maintaining the brand's tone and image.
• Identify opportunities to improve social media reach, engagement, and follower growth.

Content Creation

• Develop engaging digital content, including social media posts, short-form videos, articles, visuals, and promotional materials.
• Work closely with internal teams and relevant stakeholders to develop content that supports business objectives.
• Use tools such as Canva, CapCut, and other digital editing platforms to create and edit marketing content.

Digital Advertising & Media Buying

• Assist in planning, setting up, and managing paid digital campaigns, including Google Ads and social media advertising.
• Monitor campaign performance, budgets, audience targeting, and key performance indicators.
• Optimise campaigns based on performance data to improve reach, engagement, traffic, and conversions.

SEO & Website Management

• Implement basic on-page and off-page SEO initiatives to improve website visibility and organic traffic.
• Monitor website content and ensure information is accurate, relevant, updated, and aligned with marketing campaigns.
• Support website optimisation to improve user experience and conversion.
• Basic knowledge of HTML and CMS platforms will be an advantage.

Digital Analytics & Reporting

• Track and analyse digital marketing performance using relevant analytics and reporting tools.
• Prepare regular reports on campaign performance, social media engagement, website traffic, and other digital KPIs.
• Identify insights and recommend improvements based on data and campaign results.

Social Listening & Market Insights

• Monitor online conversations, customer sentiment, trends, and brand mentions using social listening tools.
• Analyse competitor activities, industry trends, and customer preferences.
• Translate digital insights into recommendations to improve content and marketing strategies.

Events & Brand Engagement

• Support digital marketing activities for events, launches, campaigns, and corporate initiatives.
• Be comfortable representing the organisation as an event emcee, live host, or on-camera presenter when required.
• Support livestreams, digital activations, and other audience engagement initiatives.

Team & Stakeholder Collaboration

• Work closely with internal teams, creative partners, agencies, vendors, and other stakeholders to ensure smooth execution of digital campaigns.
• Coordinate multiple projects and deadlines while maintaining quality and consistency of deliverables.

Other Responsibilities

• Stay updated on emerging digital marketing tools, platforms, trends, and best practices.
• Perform any other duties and responsibilities as assigned by the superior from time to time.

What We're Looking For:

• Bachelor's Degree in Marketing, Digital Marketing, Communications, Mass Communications, or a related field.

• Min One (1) year of experience in digital marketing, social media marketing, content marketing, or a related role.

• Hands-on experience managing Facebook, Instagram, TikTok, and other digital platforms.

• Experience in digital advertising, content creation, social media management, and campaign execution.

• Familiarity with Google Ads, SEO, Google Analytics/GA4, and social media advertising platforms.

• Proficient in Canva, CapCut, or similar content creation/editing tools.

• Strong written and verbal communication skills with good command of English, Bahasa Malaysia and Mandarin.

• Comfortable being on-camera, hosting livestreams, or emceeing events when required.

• Able to work independently as well as collaboratively with cross-functional teams.

• Experience in direct selling, FMCG, beauty, health & wellness, retail, or consumer brands will be an added advantage.

• Work location: Bukit Jalil (nearby Pavilion Bukit Jalil)

• Working days : Monday to Friday (10am - 7pm)

• Willing to work on weekends and outside regular working hours when business needs require.

• Willing to travel as required to support events, product launches, and business activities.