Executive-Digital Marketing

We are looking for Executives to join our Digital Marketing Team to be the custodian of positive brand presence, engagement and consistency across social and digital platforms for improved business impact.

Experience

• 0-3 years of experience in social media, digital marketing, or content roles
• Experience working with brands, agencies, or retail / consumer-focused businesses is an advantage

Qualification

• Bachelor’s/Master's degree in Marketing, Communications, Media, Business, or related field

Job Description

• Planning & developing clear and engaging content that is consistent across social media platforms like Facebook, Twitter, Instagram, TikTok, LinkedIn.
• Design Digital campaigns aligned with business goals.
• Give clear direction and inspiration to creative teams in developing engaging concepts.
• Analyzing content marketing data to identify trends and anticipate consumer needs.
• Performing content audits to assess how well existing content is performing.
• Creating, adjusting, and managing the social media calendar.
• Developing a solid understanding of the target audience through online and traditional market research.
• Consistent and strong collaborator who elevates the work of cross-functional.

KPIs

• Increase social followers organically by 10% month over month
• Ensure the business goals are met without exceeding the approved budget
• Timely response to customer comments and direct messages
• Increase the social engagements in all the pages by 10% month over month
• Oversee the paid campaigns and optimize the ROAS month over month

Knowledge Required

• Strong understanding of social media platforms, formats, algorithms, and best practices.
• Working knowledge of content analytics, platform insights, and reporting tools.
• Familiarity with SMM tools such as Hootsuite, Sprout Social, Buffer, Meta Business Suite, or equivalent.
• Basic understanding of paid social advertising, audience targeting, and campaign optimization.
• Awareness of brand communication principles, digital trends, and consumer behavior.

Skills Required

• Data interpretation and insight generation
• Time management and calendar planning
• Strong communication, Cross-functional collaboration and coordination skills
• Content planning, storytelling, and creative thinking