Executive - Digital Marketing

About Sunway Fintech:

Sunway Fintech, an innovative solution designed to simplify and enhance your personal and business financial managements. Our platform curates a diverse range of offerings from approved fintech providers including cross-border transfer, supply chain financing, lending, insurance, and more – all in one place. With robust security and easy accessibility, we empower our users to take control of their financial future with ease.

For more info, you may visit: https://sunwayfintech.com/

Job Purpose:

This position responsible to build and drive the customer acquisitions and growth initiatives through various marketing campaigns and promotions, as well as brand awareness.

Key Duties & Responsibilities:

• Develop, plan and implement customer acquisition strategies and marketing initiatives to drive leads and website traffic, improve engagement, and increase brand awareness.
• Drives continuous enhancement of the brand and brand awareness in the market by promoting the value of the products and services we offer.
• Plan, negotiate and execute promotions and marketing campaigns within cost budget effectively.
• Design, manage and optimize communication strategies focused on attracting, retaining and engaging customers.
• Conduct market research, analysis and interpretation of market data to have customer insights and trends as well as identify opportunity for growth and innovative campaigns.
• Create, conceptualize and manage digital content for Sunway Money via social medias (Facebook, Instagram, YouTube, websites, etc.).
• Work internally with the team and/or alongside agencies to execute and monitor marketing initiatives while also managing campaign budget to optimize the ROI.
• Provide accurate and timely information reports and analysis of all digital marketing activities.
• Leverage on business development and operations team to create value to customers by looking into improving the user experience and journey of Sunway Money mobile app and website.
• Develop and review the concept of creative artworks/visuals for marketing purposes.
• Any other duties as and when assigned from time to time.

Job Requirements:

• Possess a Bachelor's Degree in Marketing or equivalent from a recognised university.
• Minimum 2-4 years of related working experience, ideally in fintech, financial services, e-commerce or advertising industry.
• Familiar with social media content generation, campaigns, analytics, tracking and brand engagement.
• Familiarity with Facebook Business Manager, AdsManager, SEO & Google Analytics will be an added advantage.
• Knowledge in social media reporting, Google Analytics and Adobe Illustrator/Photoshop will be an added advantage.
• Results-oriented and data-driven, able to make data-informed decisions for a marketing plan.
• Resourceful and creative, knack for identifying great creative marketing.

Our recruitment team will reach out to shortlisted candidates only.

*Please note that the internal job designation may differ from what is listed in the advertisement.