Executive – Digital Marketing

• Designation: Executive – Digital Marketing
• Employment Type: Full-time
• Experience: 0–2 years
• Qualification: Bachelor's/Masters in Digital Marketing/Marketing/Mass Communication or related

Skills

• Bachelor's/Masters degree in Digital Marketing/ Marketing, Mass Communication or a related field.
• 0–2 years of experience in digital marketing, content marketing or a related role.
• Proficiency with Google Analytics, Google Ads, Meta Ads Manager and SEO tools.
• Working knowledge of basic HTML/CSS and conversion tracking.
• Strong copywriting skills, and comfort with design tools like Canva or Adobe Photoshop/Express.
• Fluent in English must, Tamil/ Hindi/Malayalam.
• Adaptable, organised and comfortable collaborating across teams.

Job Role & Responsibilities

• Plan, schedule and execute social media content calendars across LinkedIn, Instagram and YouTube.
• Write compelling, platform-specific copy for blogs, social posts and digital advertisements.
• Run and optimise paid campaigns on Google Ads and Meta Ads Manager, alongside SEO to drive organic traffic.
• Track performance using Google Analytics and other web analytics tools and report on key metrics and conversions.
• Create and adjust visual assets using Canva or Adobe tools for quick-turnaround content.
• Manage email marketing campaigns and day-to-day social media community engagement.
• Stay current on algorithm changes, digital trends and emerging AI tools to keep strategies sharp.
• Collaborate cross-functionally with the sales team to align marketing efforts with business goals.