Executive-Loyalty Campaign

Job Purpose:

Plan, execute, and monitor multi-channel loyalty and personalized marketing campaigns. Ensuring it is delivering the best experience that will create customer engagement, loyalty and sales conversion.

Main Responsibilities:

CRM & Loyalty Program implementation

• Planning and implementing a comprehensive CRM & loyalty campaign aligned with overall business goals.
• Manage customer loyalty programs to increase customer engagement, retention, and lifetime value.
• Collaborate with brand marketing teams to develop compelling campaign assets and personalize campaigns and messaging that are relevant to the target audience.
• Implement campaign and reporting mechanisms to track key performance indicators (KPIs) and provide detailed insights into campaign effectiveness.

Personalized Campaign Development, Campaign communication, and Execution

• Design automated campaign journey enabling customer engagement or data platform to drive engagement and sales conversion.
• Develop effective direct communication approach to engage and educate customers about loyalty programs, promotions, and exclusive offers.
• Manage and create personalize customer communication message via Push, Inbox, SMS, LINE and other relevant platforms.
• Ensuring communication cost-effective campaign execution and maximum return on investment.

Campaign and Market Update Trend

• Stay beyond of food-business trends and competitive to identify opportunities for innovation and improvement in marketing campaign and more.

Data Analysis and Insights

• Collaborate with the loyalty data analysis team to find the right customer segmentation, utilizing customer data and analytics to gain insights into customer behavior, preferences, and trends.
• Regularly evaluate campaign performance, providing actionable recommendations for continuous improvement.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.

• Minimum experience 1-2 years in CRM, Loyalty program, Digital engagement or data platform or a similar role.

• Strong understanding of digital customer journey, segmentation, and campaign management.

• Advantageous experience in Martech tools and CRM platforms such as Braze, Salesforce, Insider.

• Ability to plan local campaigns relevant for local consumers.

• Excellent leadership and interpersonal skills.

• Strong analytical and problem-solving abilities.

• Effective communication skills to liaise with cross-functional teams.