Executive - Loyalty

QUALIFICATIONS
Bachelor’s degree in any discipline, or an MBA/PGDM.

EXPERIENCE
2-4 years of experience

JOB BRIEF
We are looking for a dynamic and customer-focused professional to drive enrolment and ENGAGEMENT for our mall loyalty program. This is a site-specific role (on-ground + desk) with a strong promoter-style approach, where success depends on direct customer conversions, enabling brands & promoters to convert, and managing backend operations.

KEY RESPONSIBILITIES
Proactively approach and engage with mall customers into the loyalty program.
Spend 4–5 hours daily on-ground in the mall /stores driving customer engagement and conversions.
Clearly explain program benefits and resolve customer queries.
Build strong relationships with brands and store staff to drive program adoption.
Enable, influence, and motivate store teams to pitch and convert customers.
Manage and guide on-ground promoters to ensure daily conversion targets are met.
Drive conversions through a mix of self-effort, brand-led, and promoter-led efforts.
Identify opportunities within the mall to maximize engagement.
Support execution of campaigns, offers, and in-mall communication for new member acquisition as well as existing member engagement.
Ensure visibility and correct placement of loyalty collaterals across touchpoints.
Manage loyalty backend operations, data tracking, and coordination.
Keeping the existing members engaged with special events or promos using brand associations
Track and report daily/weekly/monthly KPIs and ensure target achievement.

KEY SKILLS
Strong communication, interpersonal, and convincing skills.
Ability to influence customers, brands, and promoters.
Experience or comfort in a high-energy, on-ground sales/promoter role.
Strong relationship-building and team handling skills.
Proactive, target-driven, and result-oriented mindset.
Ability to manage multiple stakeholders (customers, brands, promoters, agency, backend).
Prior experience in sales, retail, or promotions is an advantage.

REPORTING TO
Manager - Marketing

LOCATION
Inorbit Mall, Vashi