Executive Manager, Marketing Strategy

Overview

This is a senior individual contributor role sitting at the heart of The Kallang Group’s Brand, Marketing & Communications team. You will work closely and directly with the Group Head of Brand, Marketing & Communications, translating strategic direction into rigorous plans, sharp recommendations, and effective execution across marketing strategy, budget optimisation, and special projects.

We are looking for someone who is able to confidently take a clear brief and run with it, able to bring structure and simplicity to complexity, and consistently delivers work that is both strategically grounded and practically executable.

Key Responsibilities

Strategy & Planning

• Support the development and execution of integrated marketing strategies aligned to commercial and brand objectives.
• Assist in annual and mid-year planning cycles, synthesising inputs, stress-testing assumptions, and preparing materials for senior alignment
• Research and surface growth opportunities across audience segments, partnerships, and emerging channels
• Turn strategic priorities into clear, actionable roadmaps that teams can run with

Budget Optimisation

• Track and manage the marketing budget, ensuring spend is purposeful and performance-driven
• Build frameworks and reporting to evaluate ROI across brand, CRM, social, and performance marketing
• Coordinate with finance and business units to ensure expenditure stays aligned to approved targets

Special Projects

• Lead and incubate discrete strategic marketing and growth initiatives
• Prepare briefs, presentations, and recommendations that enable fast, well-informed decisions at the senior level
• Drive cross-functional coordination and stakeholder follow-through on complex, time-sensitive projects

Leadership Expectations

• Strong ability to influence, able to align teams, agencies, and senior stakeholders through credibility and clarity rather than hierarchy.
• Manages up and across effectively, comfortable engaging C-suite stakeholders and navigating organisational dynamics with maturity and discretion.
• Communicates with precision, translates complexity into clear recommendations, whether in a deck, a brief, or a room.
• Brings calm to ambiguity, takes unclear or fast-moving situations and creates structure, momentum, and direction.
• Earns trust quickly, builds strong working relationships across functions and levels, and is relied upon to deliver.

Requirements:

• Minimum 12 years of marketing experience, with a track record in both strategy, planning and execution.
• Relevant experience and expertise across brand, customer insights, social, CRM and performance marketing.
• Strong commercial mindset; understands how marketing connects to revenue, audience growth, and long-term brand equity.
• Sharp problem-solving instincts, moves quickly from diagnosis to recommendation to action.
• Experience in live entertainment, sports, hospitality, or experience-economy sectors is an advantage.

If you are facing issues submitting your application through Linkedln, please email us your resume at [email protected] with the job title.

Only shortlisted candidates will be notified.

The level of appointment will depend on the qualifications and experience of the candidate.

For more information on The Kallang Group, refer to www.thekallanggroup.com.sg